Fuel your Ride! Presented to: Sheriff Ceesay Initiative Media Presented by: Brian Quinn Comcast Spotlight Date: 6/30/08

Today’s Gas Problem With gas prices rising daily, consumers are: Very fuel cost conscious Re-evaluating their Automotive purchases = Kia’s Opportunity

Cable Television’s Local Advertising Power with Cable’s Dominant Local Internet Presence connects consumers to the fully customized Kia “Fuel your Ride” Sponsorship! “Fuel your Ride” Sponsorship Opportunity

Kia has the opportunity to help ease consumers concerns with the “Fuel Your Ride” Sponsorship! This customized sponsorship integrates television and online advertising and effectively offers the Kia Eastern Region: A unique way to reach and engage potential customers Drive traffic to Kia Dealerships across the Region Brand Kia as a fuel efficient auto maker Provide potential customers valuable information

Kia “Fuel your Ride” Microsite Cable will develop a customized Kia Eastern Region “Fuel your Ride” microsite Learn about Kia’s fuel efficient Cars (click here) Find your nearest Kia Dealer (click here) Fuel Saving Tips (click here) Cheap Gas finder (click here) Enter to win Free Gas for a year (click here) The “Fuel your Ride” microsite offers consumers the interactive experience to: Explore Kia’s fuel efficient vehicles Learn how to become more fuel efficient Find local Kia locations to test drive a Kia and a chance to win a Fuel Saver Gift Pack Search for lowest gas prices in their neighborhood Register to Win Free Fuel for a year

Kia “Fuel your Ride” Microsite Cable will develop a customized Kia Eastern Region “Fuel your Ride” microsite Learn about Kia’s fuel efficient Cars (click here) Find your nearest Kia Dealer (click here) Fuel Saving Tips (click here) Cheap Gas finder (click here) Enter to win Free Gas for a year (click here) Microsite Home Page Traffic will be generated to this site in three ways: 1.Customized promotional announcements 2.Online cable portal banner advertising 3.Targeted cable television schedule

Kia “Fuel your Ride” Sweepstakes The campaign kicks off with an awesome 4 week sweepstakes promotion where consumers can enter for the chance to win the Gas for a Year Grand Prize and a Fuel Saver Gift Pack local prize. Microsite Entry Page Banner Ads Enter the Kia “Fuel your Ride” Sweepstakes here for the chance to win the Free Gas for a year. You’ll also be entered to win a $500 Fuel Saver Gift Pack including a GPS. Targeted Promotional schedule

Sweepstakes Prizing One Grand Prize Winner to receive one full year of free gas (a $4800 value)! Plus, two winners from each market will receive a Fuel Saver Gift Pack which includes a tire gauge, a gas card, the paperback “365 Ways to Save Gas” and a GPS system (a $500 value)! Promotion Elements Overview Three hundred (300) :30-second promotional spots Per Market to run on targeted linear networks drive viewers to Microsite to enter Customized Microsite Banner ads drive viewers to Microsite to enter In-Store rearview mirror hangers Car Tent Toppers

In-Dealer Sweepstakes Extension All consumers that enter the sweepstakes online will receive a thank-you-for-entering message which includes an entry number for the local prize. Consumers can take their entry number to their local Kia Dealer to see whether they have a winning number. Consumers will need to sit in the showroom’s Kia that has a special “tent ad” on top. They will need to check their entry number against the number on a dangler which hangs from the Kia’s rear view mirror. If their entry number matches the number in the Kia, they win! Rearview Mirror Dangler The local Fuel Saver Gift Packs will be used to drive traffic to local Kia dealerships. Here’s how it would work:

Services included to fulfill Sponsorship: Creation of two (2) :30 promotional announcements –1st spot (total 300 per mkt over 4 week period): :10 Kia Eastern Region message followed by a :20 Sweepstakes driver message –2 nd spot (total1,000 per mkt. 250 per month for 4 months) :10 Kia Eastern Region message followed by a :20 Fuel your Ride driver message Creation of online microsite which includes: –Development of fuel saving tips –Creation of Gas Price Checker –Links to Kia’s web site –Local Dealer locator Creation of online banners Complete sweepstakes administration Creation and coordination of local extension materials Trafficking out of Promotional announcements to designated markets

On Line Elements

Comcast.net Footprint - Eastern Region Philadelphia 1,030,000 - Total Unique Visitors Boston 809,000 – Total Unique Visitors Washington, DC 430,000 – Total Unique Visitors Baltimore 458,000 – Total Unique Visitors Pittsburgh 307,000 – Total Unique Visitors Hartford & New Haven 218,000 – Total Unique Visitors Harrisburg-Lebanon-York 212,000 – Total Unique Visitors Richmond 146,000 – Total Unique Visitors Wilkes Barre-Scranton 146,000 – Total Unique Visitors Source: comScore April 2008

Comcast.net 16,865,000 Monthly Unique Visitors 3,085,866,000 Total Web Page Views Sessions Per Person 1:27:27 Time Per Person (hh:mm:ss) Source: Nielsen//Netratings April 2008 Who is using Comcast.net? Male/Female: 44/56% Age 18-49: 54% Married: 71% Own a residence: 81% Standard Education – College: 82% Household Income $75,000: 51% 1+ Home Computers: 99% Source: Nielsen//NetRatings Summer 2008

Kia + Mixpo = RESULTS In-Video Banners increase the ability of your 300 x250 to play a full :30 Spot Sends out RSS feed to enhance Search advertising Drop down menu offers richer consumer engagement Currently available on Comcast systems

Through Optimum.net and Comcast.net, New York DMA advertisers can now target consumers on-air AND on-line through the New York Interconnect. New York City** Long Island West/Rock/CT New Jersey ** Includes coverage of Bronx and Brooklyn 3,057,000 online households* *As of February 2008

Who’s online in the New York DMA? How to Read: An index of 130 indicates adults who access the internet are 30% more likely to have a white collar occupation than the average adult in New York. Source: Scarborough Research – New York (Mar’06-Feb’07)

Cablevision’s Optimum.net Comcast.net The New York Interconnect is pleased to be able to offer our clients an online opportunity across our Comcast and Cablevision footprint. A NYI Cross-MSO Online Opportunity

AdNet - Local Automotive Ad Network

Now Vehix is More than Leads – Advertising that Reaches Buyers in Your Market Where the opportunity lies for your dealership… Vehix AdNet aggregates local automotive impressions, represented by Comcast Spotlight that provides unparalleled, targeted reach for your online campaigns helps your dealership: 1.TARGET - The “in-market” car shopper 2.TARGET - Geo-targeted to your market 3.OPTIMIZE – Your campaign across multiple sites More Auto Sites, More Impressions = More Opportunity

Vehix AdNet Partnerships - Introductions 1.1 million unique users per month to the Autos section 750,000 million unique users per month to automotive channel. 1.4 million unique users per month “In-market Car Shoppers: Almost 5 Million Unique Visits per Month 1.8 million unique users per month to the Autos section

New Automotive Site Partnerships and Impact on Local Impressions Automotive Ad Network

Online – Offering Detail Time Warner – Cox Media Impressions are guaranteed, market and system deliverables may vary slightly

Television Plan Television guide is for planning purposes only, markets with historical spending reserve the right to discuss incremental increases in order to provide promotion. CPP based on rotations and fixed across dayparts and networks targeting A18-49.

Kia “Fuel your Ride” The “Fuel Your Ride” Sponsorship offers the Kia Eastern Region a customized sponsorship that: Uniquely reaches and engages customers Drives traffic to Kia Dealerships across the Region Brands Kia as a fuel efficient auto maker Provides customers valuable local information

Kia “Fuel your Ride” Recap From May’09 through Sep’09 Kia Eastern Region will receive: –“Fuel your Ride” Sponsorship Microsite (all elements) –All elements involved with “Fuel your Ride” Sweepstakes –1300 Promotional Announcements per market –Banner Ads on Cable MSO’s in Eastern Region and Vehix Static In Video Banner –Targeted linear schedules in all Eastern Region markets From May’09 through Sep’09 Kia Eastern Region to provide: –A total of $520,500 in Banner advertising –A total of $4,000,044 in Linear television Grand Total investment: $4,520,544 Monthly Investment: $884,108.8 All promotional elements subject to final approval from respective legal departments. Impressions are guaranteed, market and system deliverables may vary slightly. Television Guide is for planning purposes only, markets with historical spending reserve the right to discuss incremental increases in order to provide promotion. Offer expires 8/1/08.

Thank you for your time! Comcast Spotlight contact: Brian Quinn