Arizona Gives Day

Agenda What is Arizona Gives Day? Our Beliefs Background of Arizona Gives Day 2013 Campaign Results How can we make 2014 great? Share your experience

What is Arizona Gives Day? –Collaboration between Alliance of Arizona Nonprofits and Arizona Grantmakers Forum –24 hours –Completely Online –Goals: Raise public awareness Increase nonprofit capacity Increase individual giving

Our Beliefs Nonprofits Drive Our Success

Our Beliefs People Embrace Our Message Sky Island Alliance

Our Beliefs Local Communities Create the Fabric of Our Work

Our Beliefs The Dollars are Secondary Desert Voices

How it Works 1) Nonprofits create a profile using an online giving platform

How it Works 2) Nonprofits across Arizona spread the word

How it Works 3) Everyone goes online on April 9, 2014

How it Works 4) Find, learn about, and contribute to causes you care about

How it Works 5) Raise funds and compete for prizes In 2013, 40 different nonprofits received incentive prizes, totaling $179,500 There were categories for small and large nonprofits to compete in.

Why Arizona Gives Day? Responding to needs of Alliance Members: –Public education about nonprofits –#1 challenge of our members: fundraising Needs of Philanthropic Community –AZ Ranks 40th for average charitable donations –Reduce pressure on institutional donors National Trend of Online Giving Days –Minnesota – launched in $70 million to date raised –Colorado – launched in 2010 – over $36 million to date raised

2013 Campaign Results 8,584 Donors and $928,541 Nonprofits: –647 received donations (80% of the 807 registered) –Media of $395; 25% raised $1,000 or more that day –Continued raising money after Arizona Gives Day –75% of organizations that raised money said they received donations they would not otherwise have received and 77% said they had attracted new donors

Non-Monetary Impacts Access online giving Build new marketing presence Building excitement of board and staff Connect with other nonprofits Find new people who care about your mission Arizona Foundation for Women

What’s different this year that will make the campaign an even bigger success in Northern Arizona? Community Champions Increased branding and marketing resources Using matching grants and fundraiser tools Better understanding of your needs and how to serve you Nonprofits have a better understanding and more time to prepare

Share Your Experience! Share your successes from 2013 What were your biggest challenges? What advice do you have for others in 2014? The Humane Society of Southern Arizona

Questions? Stephanie Petrilli Alliance of Arizona Nonprofits x17