Reaching your customers? Intelligent tourism distribution

ATDW’s unique position Slide 2 Intelligent tourism distribution where the Australian tourism industry is where the opportunities are where current consumer trends are ATDW’s Bird’s eye view

Where are consumers? Slide 3 Intelligent tourism distribution

the online tools Slide 4 Intelligent tourism distribution

Slide 5 Intelligent tourism distribution Courtesy: Google

Slide 6 Intelligent tourism distribution Courtesy: Google

Slide 7 Intelligent tourism distribution Domestic travellers start to plan 3.7 months in advance Courtesy: Google

Slide 8 Intelligent tourism distribution Courtesy: Google International travellers start to plan 6.1 months in advance

Slide 9 Intelligent tourism distribution Courtesy: Google Products and distributors need to be part of the whole journey

the bridge Slide 10 Intelligent tourism distribution ATDW and Tourism Victoria aim to take away the ‘Oh my God’ factor of online marketing and provide the bridge between consumer and tourism marketer.  Share knowledge  Grow capacity

Slide 11 Intelligent tourism distribution  ATDW content solution for tourism publishers, ITOs and suppliers  Tourism Exchange Australia Protect your business with the online tools available to you

Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

Slide 17 Intelligent tourism distribution drive your own direction Access thousands of dollars worth of e-knowledge online Expand your online marketing reach Learn how to use the tools that your young staff are using Educate your staff Discover insights for the first time or refresh your e-marketing & sales knowledge

Slide 18 Intelligent tourism distribution …in conclusion

Thank you Slide 19 Intelligent tourism distribution Liz Ward : E : P : Cath Wolstenholme : E : P: Download Tourism e-kit