GROWING TRENDS IN CANADA What are the major forces that are shaping today’s social trends?

THE ECONOMY  TEENAGER EMPLOYMENT  In 2000, teenagers worked an average of 32 minutes per day  34 percent of boys, 40 percent of girls aged 15 to 18 reported having a job in 2006  more girls employed, but boys work more hours  most students work in low-paying service, clerical or sales jobs  highest proportion come from middle-class  negative impact on academics, sleep

 CHALLENGES FACING YOUNG WORKERS  getting in – unemployment rate in 2012 was 14.7%  always the hardest hit during a recession  competing against delayed retirement  no choice but to return to school, obtain new skills, broaden opportunities

 UNEMPLOYMENT  What is the unemployment rate in Canada today?  What are the impacts?

THE ECONOMY – WORK & IDENTITY  Employment plays a role is who a person is  George Herbert Mead

 Charles Cooley and the Looking-Glass Self  first, we envision how we appear  second, we envision the judgement of that appearance  third, our sense of self develops  our self image forms by imagining what others think of his or her appearance/behaviour

 CREDIT AND DEBT  rising debt levels  for every dollar of after-tax income, the average Canadian family owes $1.51  mortgages, lines of credit, credit cards, student loans, car loans  How do rising debt levels contribute to demographic trends?  now/where-are-they-now-rachel-and- daniela/video.html?v= #til-debt-do-us- part/video/where-are-they-now now/where-are-they-now-rachel-and- daniela/video.html?v= #til-debt-do-us- part/video/where-are-they-now

THE MEDIA  popular media …  print, audiovisual, digital – constant stream  aware of some, not of others  people may internalize this information – forms part of our reality

MEDIA CONSUMPTION How might it change 10 years from now?

MEDIA AND CULTURE Example: The Television -Since the 1950s, a means of “transmitting culture” (Gerbner) -Use of television has grown and changed -It passes on our history and culture through the lens of corporations trying to sell goods and services

INFLUENCE OF MEDIA FIGURES -Much attention paid to media figures -Send us messages about how to act, what to buy, what we should want - Have you ever been influenced by a celebrity or media figure?

POLITICS POLITICAL PARTICIPATION Why does voter turnout increase with age? Why is this important?

Rick Mercer RANT: What could you rant about?

HEALTH AND BEAUTY How does our culture define beauty? How do people think and act about beauty? Why? +advertisings+image+of+women doc.html

PROMOTING HEALTH BEHAVIOURS -Preventative care and health promotion -Nutrition, healthy eating, physical activity REDUCING HARMFUL BEHAVIOURS -Reducing rates of smoking -Combination of: -Increasing knowledge and awareness -Changing social structures, such as laws

BARRIERS TO HEALTH CARE -Cost – some services not covered by OHIP -Secondary costs – transportation, child care, lost wages -Geographic barriers – rural Canadians more likely to have higher blood pressure, be obese, depressed