The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs DAVID CLINTON WINE CELLARS

“wines made by friends, for friends, to share with friends” DAVID CLINTON WINE CELLARS

Jakob Nielsen’s Usability Learnability Efficiency Memorability Errors Satisfaction

Learnability - Learnability is a measure of how easy a website is to learn, or how fast first time visitors can complete tasks on a website. - - Positives - - Negatives - - Suggestions

Learnability - Suggestions

Pros 1) Easy to Navigate 2) Direct and to the Point 3) Simple Design Efficiency Cons 1) No Wine 2) No Reason to re-visit 3) Speed to Content Ratio

Efficiency

Memorability Repeatability of tasks, ease of return First impression Draws users back

Memorability

Errors

Satisfaction How pleasant is it to use the design? Easy & Pleasant= “8” out of “10” Pros: - Clean, Crisp -Streamlined -Short & Sweet -Classic Frame -Easy navigation Cons: -No Cart! -No ‘join list’ -Slow photos -Inconsistent, casual photos

Online Cart Example Secured ‘Guest’ Ok CC or Paypal Phone# Quick & Easy <4 Steps

Satisfaction

Opportunities

Leverage the lure of “exclusivity” Implement “Waiting List” for purchase of wines Create password protected “members only” area for “friends” of DCWC Videos of founders Co-founders blog Special member event information Option to purchase this vintage conditioned upon purchase of last vintage

Opportunities

Drive “stickiness” Implement initiative(s) that encourage followers return to the site regularly Waiting List made public with regular updates

Opportunities

Improve virality Encourage visitors/followers/members to recommend to friends Reward for driving friends to waiting list Friends can “endorse” friends on the waiting list impacting their place in line Encourage Ambassadorship Offer other branded items for sale between releases