A Web Strategy for Cultural Inheritance Centered on Agriculture - Case Study Approach; The Olive Project in Shodoshima Japan - 1. Department of Sustainable Resource Science, Faculty of Bioresources, Mie University 2. Department of Production and Environment Science, Faculty of Agriculture, Niigata University 3. Department of Environmental Science and Technology, Faculty of Bioresources, Mie University 4. AEON RETAIL Co.,Ltd ・ Food & Delicatessen Merchandising Div ・ Food Artisan Group APAN eCulture 2010 （ Sydney, Australia. 10 th Feb ） Takashi TOGAMI 1 ・ Yoshitaka MOTONAGA 2 ・ Ryoei ITO 3 ・ Takaharu KAMEOKA 1 ・ Tsuyoshi NAKAMOTO 4 A Web Strategy for Cultural Inheritance Centered on Agriculture

Contents Research Background Project Objective A Web Strategy Centered on Agriculture ・ The Role of IT Device ■ A Scientific Cultivation Technology In Agricultural Fields ・ Results & Discussion ■ The Web Page Development for Cultural Inheritance ・ The Webpage Requirements ・ Results & Discussion Conclusion

Research Background Issues in Rural Areas ・ Losing their unique food-culture Underlying Cause The decline in agriculture ・ The decrease in the population engaged in agriculture Million in Million in 2008 ・ Aging of population engaged in agriculture Over 60% of the population aged over 65 in 2008

Research Background Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production. ・ the activation of agriculture in rural areas ・ the education to younger generations

Research Background Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production. ・ the activation of agriculture in rural areas ・ the education to younger generations Agriculture (activation, etc.) Spread Enlightenment Education Individual requirements Information & Communication Technology ICT

Research Background Requirements for cultural inheritance ・ the spread and enlightenment of agricultural products and its area of production. ・ the activation of agriculture in rural areas ・ the education to younger generations Agriculture (activation, etc.) Individual requirements ICT Education Spread Enlightenment Information & Communication Technology ・ allows us satisfy the requirements ・ bonds the requirements together

Project Objective ・ Kagawa Pref. The Location of Shodoshima ・ Longitude: 134°14‘ 11" East ・ Latitude: 34°28' 43" North ・ Population: 31,496 ・ Area: Km 2 ・ The birthplace of Japanese Olive Cultivation Issues in Shodoshima Olive The decreases in ; ・ The amount of crops ・ The olive growing area 106ha in 1964/ ha in t in t in 2006

Project Objective In 2008, the 100th anniversary for olive grass establishment For the purpose of the regional improvement of Shodoshima centered on olives ・ The establishment of "Olive Food Industry Board" ・ The supportive approach for the inheritance of regional food-culture and the cultivation by the use of IT device. (Mie University, AEON RETAIL Co., Ltd.) The construction of the web strategy centered on agriculture for the inheritance of olive culture in Shodoshima. By the utilization of; ・ data acquired from the IT devices ・ data related to olives and Shodoshima Case Study Approach

A Web Strategy Centered on Agriculture The Web Page Development for Cultural Inheritance A Scientific Cultivation Technology In Agricultural Fields

The Role of IT Device The Construction Of ICT-aided Cultivation Support System Requirements for; ・ the improvement of productivity ・ the stabilization of quality ・ the production of secure & safe agricultural products Data Acquisition in Agricultural Fields ・ appearance ・ meteorological information ・ cultivation information The Information Storage & Its Utilization

The Role of IT Device The Construction Of ICT-aided Cultivation Support System Requirements for; ・ the improvement of productivity ・ the stabilization of quality ・ the production of secure & safe agricultural products Data Acquisition in Agricultural Fields ・ appearance ・ meteorological information ・ cultivation information The Information Storage & Its Utilization Strategic Device: Field Server

Insolation measurement Electric generation Solar Battery Soil Sensors Network Camera ８０２．１１ｂ, ｇ wireless LAN Sustainable Agriculture Education for Global worming, Ecosystems, Foods and ICT Surveillance Ubiquitous and Ambient Computing CO 2 Absorption Monitoring Field Server (FS) Internet Growth situation of crops Perimeter monitoring Environmental Sensors Ambient temperature Relative humidity Carbon dioxide Soil temperature Soil moisture Soil electric conductivity Soil pH

A Scientific Cultivation Technology In Agricultural Fields ・ internet-enabled site (online site) ・ site where unable to connect to the internet (offline site) ambient temperature, relative humidity amount of solar radiation Soil temperature Soil moisture Considering installation sites Types of Data Acquiring 2 Field Server Images of OlivesGrowth Situation Data Tree Fruits Trunk near ground

A Scientific Cultivation Technology In Agricultural Fields Schematic diagram of field monitoring system Motonaga, Y., et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems, World Conference on Agrigultural Information and IT, 2008

A Scientific Cultivation Technology In Agricultural Fields Schematic diagram of field monitoring system Motonaga, Y., et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems, World Conference on Agrigultural Information and IT, 2008 Strategies on FS for this study (1) The measurement and control by the use of web application (2) The utilization and application of acquired images ● The case when real-time property is necessary. - Accessing to the data storage at the online site and use of the data ● The case when real-time property is not necessary. - Use of the data stored at the computer center for Agriculture, Forestry, and Fisheries Research

Results & Discussion The Web Page Development for Cultural Inheritance A Scientific Cultivation Technology In Agricultural Fields

Results The measurement and control by the use of web application (1) The measurement and control by the use of web application The latest images & data acquired from sensors

Results The measurement and control by the use of web application (1) The measurement and control by the use of web application The graphs of data acquired from sensors

Results The measurement and control by the use of web application (1) The measurement and control by the use of web application The past data reference & download

Results The measurement and control by the use of web application (1) The measurement and control by the use of web application Browse on mobile Posting & Mailing Systems

Results Field Server Acquired images ① Image combination ② Archives ③ Real-time images (2) The utilization and application of acquired imagesThe utilization and application of acquired images The conceptual diagram: The Utilization of FS Images

Results (2) The utilization and application of acquired imagesThe utilization and application of acquired images ① Image Combination (Panoramic Images)

Results (2) The utilization and application of acquired imagesThe utilization and application of acquired images ② Archive example1 オリーブの実ができるまで ② Archive example2

Discussion A Scientific Cultivation Technology In Agricultural Fields (1) The measurement and control by the use of web application This time ・ data precision problems Putting only data acquired by sensors on the Web For the future stabilization of data precision by ・ our system ・ Automated Meteorological Data Acquisition System (AMeDAS) data preparation for data analysis on cultivation ・ accumulated temperature ・ accumulated amount of solar radiation ・ amount of rainfall ・ mean temperature and etc. web application development ・ farmer friendly

Discussion A Scientific Cultivation Technology In Agricultural Fields (2) The utilization and application of acquired images affirmation of the value of images difficulties in data-handling of imageries Examples: ・ process for secondary contents ・ sorting out images

A Web Strategy Centered on Agriculture The Web Page Development for Cultural Inheritance A Scientific Cultivation Technology In Agricultural Fields

A Web Strategy Centered on Agriculture The Web Page Development for Cultural Inheritance 2. Web Page Requirements (1) Composition of website contents & spread and enlightenment (2) Selection of target website audience & human interface (3) Geographic Information System (GIS) (4) Approaches to Web2.0 (5) Linkage between the website and the database ・ To gain more of the user access ・ To urge user’s understanding of the concept of the scientific cultivation technology ・ To spread and enlighten the information of Shodoshima & olives Information Utilization

Results & Discussion The Web Page Development for Cultural Inheritance 2. Web Page Requirements (1) Composition of website contents & spread and enlightenment (2) Selection of target website audience & human interface (3) Geographic Information System (GIS) (4) Approaches to Web2.0 (5) Linkage between the website and the database

Results The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment Project Summary Agriculture & Environment Food & Culture Tourism

Results The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment Education English

Results The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment 6 Contents

Results The Web Page Development for Cultural Inheritance (2) Selection of target website audience & human interface Before Modification After Modification

Results The Web Page Development for Cultural Inheritance (2) Selection of target website audience & human interface Movie Quiz Game Educational Contents (English) Educational Contents (English)

Results The Web Page Development for Cultural Inheritance (3) Geographic Information System (GIS)

Results The Web Page Development for Cultural Inheritance (4) Approaches to Web2.0 (5) Linkage between the website and the database ・ Contents for mobile phone ・ Google map ・ Having accumulated and stored data acquired from Field Servers ・ Having stored contents created for the 100 th anniversary

Discussion The Web Page Development for Cultural Inheritance (1) Composition of website contents & spread and enlightenment (2) Selection of target website audience & human interface (3) Geographic Information System (GIS) (4) Approaches to Web2.0 (5) Linkage between the website and the database ・ introduced by some mass media ・ spread via links and blogs ・ website design that allows users easier operation ・ data acquisition by GPS for utilizing GIS at agricultural fields ・ adoption of user generated contents (UGC) ・ image database, search, view

Conclusion The Web Page Development for Cultural Inheritance ・ Website design that allows users easier handling ・ Software development for information analysis satisfying user’s needs For Adequate Cultivation Support On The Web A Scientific Cultivation Technology In Agricultural Fields For more spread, enlightenment and user acquisition ・ adoption of more website contents representing web2.0 e.g. UGC, blog, BBS ・ Website design that allows users easier operation

Shodoshima Olive Project Official Website URL: Thank you for your attention.