Create Your Own Candy Bar Contest By:Cianna Eastern, Evelyn Shankle, and Justin Hackley

Category: Chocolate Cianna Eastern- Senior Evelyn Shankle- Senior Justin Hackley-Senior North Atlanta High School. Mrs. Fran Thompson

Market Research Methodology Sample Population Demographics Geographics Psychographics. -Single -Age: yrs -High School Student -Work or live near or in Buckhead - throw away budget -optimus -easy going -enjoys lavish living -into urban news and pop culture

1)which is your favorite chocolate ? a. Dark Chocolate b. Milk Chocolate c. White Chocolate 2) Which type of nut do you prefer in your chocolate? a. Peanuts b. Almonds c. Pecan d. None 3) What is your preferred filling? a. Caramel b. Peanut Butter c. Nougat d. Coconuts Market Research Methodology Primary Research Methods 4) What is your favorite candy Bar/ chocolate treat? a. Snickers b. Reese’s Cups c. Peanut M&M’S d. Twix e. Hershey’s Cookies n Cream f. Kit Kat 5) How often do you purchase chocolate a week? a. Once a week b. Twice a week c. Three times or more

Cianna Eastern interesting statistics on things you need to know about chocolate -ex: The average American eats pounds (4.5 kg) of chocolate year. The average Swiss eats 21 pounds a year. Evelyn Shankle facts about Chocolate -ex: In 1941, M&M’s were created for soldiers to enjoy chocolate without it melting. Justin Hackely ex: Which country eats the most chocolate? If you guessed Switzerland, you are correct. According to the National Confectioners Association, Switzerland tops the charts with 22 pounds of chocolate eaten per person each year. We Americans just barely made the top 10. Market Research Methodology Secondary Research Methods

Market Research Methodology

Product Description Color Size texture flavor INGRE DIENT S The Sweet Indulgence Chocolate is a golden brown diamond shaped The Sweet Indulgence Chocolate is about the size of a reese’s cup The Sweet Indulgence Chocolate is smooth with a thick milky filling The Sweet Indulgence Chocolate bar is sweet & smooth with a finishing touch of milky melt in your mouth caramel Hershey’s Milk Chocolate, Creamy Caramel

Competitive Advantage Sweet Indulgence ferrero rocher Dove Sweet Indulgence is a affordable gourmet smooth milk chocolate filled with a creamy caramel that just melts in your mouth Ferrero Rocher chocolates are gourmet chocolates, but its texture isn’t smooth and it is usually on the pricey side of things Dove chocolates are smooth milk chocolate candies, but they are very small in size

Product Branding & Design

Marketing Mix Peopl e produc t place price promo tion Young Teens- Young Adult who enjoys the finer things in life 3 elegant diamond shaped caramel filled smooth milk chocolates work, live, or attend school near or in Buckhead 3 yummy Sweet Indulgence chocolates for $1.75 Social Media Accounts Advertising the product : Pop up product taste taster shops

Promotional Mix Promotional ExpenseMonthly Expense Advertising Publicity Personal Selling Sales Promotion Other School News Show, Flyers Around the School, Social Media Accounts coupons to entice customers school store. local candy stores, local supermarkets (Target, Publix etc), local boutiques Pop-Up Sweet Indulgence Luxury Chocolates taste shops, Monthly customer contest giveaway, seasonal gift packages $475 $330 $750 $1300 $500 Other miscellaneous promotional needs

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