2011 ad has more than 49 million views, broke 5 million in first week 2012 teaser allows you to create a customized Star Wars super bowl invite to all your friendsStar Wars super bowl invite

Sales 2011  4 million sales in first half of 2011  U.S  21% increase in first half, 40% total  Europe  7.8% increase 2011  China  18% increase in first half, 17.7% total  Became #1 automaker in the world  Took over Toyota’s reign

Past Years Were not making big strides in the market No innovation % less than 2011 first half sales