MARKETING MANAGEMENT MMG 3104 Lectured By: Mr. muhammad hafiz mazlan

Assessment Methods and Types :  Attendance : 5%  Test : 20%  Assignment : 15%  Final Exam : 60%  Credit Value : 4

Outline Course Chapter 1. Marketing Management : Introduction Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts. Chapter 2. Company and Marketing Strategy  Apply the marketing mix (product, price, place and promotion) to real marketing world. Chapter 3. The Marketing Environment Analyze the relevance of marketing concepts and theories in evaluating the impacts of environmental changes on marketing planning, strategies and practices

Outline Course Chapter 4. Managing Marketing Information  Outline the steps in the marketing research Chapter 5. Consumer Markets and Consumer Buyer Behavior  Explain the consumer behavior and identify those factors that may influence the costumer’s decision making in buying their products Chapter 6. Business Market and Business Buyer Behavior  Define the business market and explain how business markets differ from consumer markets

Outline Course Chapter 7. Customer-Driven Marketing Strategy  List and discuss the major bases for segmenting consumer and business markets Chapter 8. Product, Services, and Branding Strategy  Discuss branding strategy – the decisions companies make in building and managing their brands

Outline Course Chapter 9. New Product Development and Product Life-Cycle Strategies  Describe how marketing strategies change during the product’s life cycle Chapter 10. Pricing Product  Identify and define the other important internal and external factors affecting a firm’s pricing decisions

Timeline ChapterWeek 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week Mid Term

Reference Book:  Principle of Marketing, Kotler & Armstrong, Prentice Hall 2009  Side Reading: Introduction to Business, Jeff Madura, Thomson South-Western 2004