2003 Copyright IU Kelley School of Business Marketing.

Slides:

Advertisements

Similar presentations

The 4 P’s of Marketing consumer The Marketing Mix.

Advertisements

Introduction to Product Management. Today’s Agenda Role of the Product Management Organizational Structures Critical Skills of the Product Manager Changes.

Analyzing Marketing Environment

What is Marketing? Today, more than any time in history, the sports and entertainment industries have become two of the most profitable industries in the.

Personal Decision Making

Marketing Today Marketing Chapter 1

Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. 1-1.

©2004 Prentice Hall16-1 Marketing Process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services.

Fourth Edition Copyright ©2003 Prentice Hall, Inc. PART Understanding Principles of Marketing.

Developing a Business Mindset

Chapter 9: Marketing: Providing Value to Customers

Managing a Holistic Marketing Organization

Definition Salesperson

McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 1 An Overview of Contemporary Marketing.

Misconceptions of Marketing Review of Basic Framework and Definitions Ted Mitchell.

Managing a Holistic Marketing Organization Marketing Management, 13 th ed 22.

Indiana University Retail Myths and Reality Traci Kaas Sears College Recruiter September 8th, 2005.

1 The syllabus of Principles of Marketing. 2 Principles of Marketing,11 edition, （影印版）清华大学出版社， 2007 年 6 月.

1.02 Understand career opportunities in marketing to make career decisions.

Fourth Edition Copyright ©2003 Prentice Hall, Inc. PART Understanding Principles of Marketing.

Marketing Management One to One Marketing M-9 1Tony Soebijono.

What is Marketing?. The performance of business activities that direct the flow of goods and services from producer to consumer or user.

Marketing I Unit 1 Chapter 1. Christmas 2006 XBOX 360.

Chapter 1: Marketing Is All Around Us

3- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Three Analyzing the Marketing Environment.

© 2007 The McGraw-Hill Companies, Inc. All rights reserved.

Marketing in Today’s World

Entertainment Marketing Plan Entertainment Marketing: Education and Careers 2.

MARKETING MANAGEMENT 12th edition

Chapter 10 Marketing Channels and Supply Chain Management.

Developing a Business Mindset

The Communications mix Variables affecting the mix: Specific objectives Type of product Type of buying situation 'Push' vs 'pull' Position in market (market.

Marketing is all around us

Marketing Is All Around Us

Marketing mix: Modelling and stakeholders Sports marketing mix – can be defined such:-Sports marketers are also involved in product and service strategies,

Chapter 3 Advertising and the Marketing Process Outline What is marketing? The marketing concept and relationship marketing The four tools of marketing.

1.1 Marketing and the Marketing Concept MARKETING MR. PAVONE.

1.1. PhDr.Karel Eliáš,CSc. MARKETING.

Marketing Apparel Products Apparel Development 2 Objective 4.01.

© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.

Marketing Basics 10-1 Presentation By, Alexxus Footman, Dominique Helms, and Elzir Stroman.

Advertising’s Role in Marketing. WHAT IS MARKETING? TRADITIONALLY, MARKETING IS THE WAY A PRODUCT IS DESIGNED, TESTED, PRODUCED, BRANDED, PACKAGED, PRICED,

Developing a Business Mindset

McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Extended Learning Module K Careers in Business.

Chapter 13 Marketing in Today’s World Section 13.1 Marketing Essentials.

Marketing Process of developing, promoting, and distributing products to satisfy customers’ needs and wants.

Marketing In Today’s World Freshman Seminar - Introduction to Business Dr. Hays Freshman Seminar - Introduction to Business Dr. Hays.

Advertising’s Role in Marketing

PPT 1-1 Consumer Behavior Ignacio J. Vázquez E. © 2007 McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill Companies,

APPLIED MARKETING STRATEGIES Lecture 31 MGT 681. Review of Applied Strategy and Controls Part 5.

Marketing. Which career? Marketing: Delivering a Standard of Living!

Definition of Market An actual or nominal place where forces of demand and supply operate, and where buyers and sellers interact (directly or through.

Section 28.1 Marketing Information Chapter 28 marketing research Section 28.2 Issues in Marketing Research.

Principles of Marketing Lecture-9. Summary of Lecture-8.

The Marketing Concept Implementing the Marketing Strategy.

MGT301 Principles of Marketing Lecture-9. Summary of Lecture-8.

Global Edition Chapter 1 Analyzing the Marketing Environment.

Marketing is All Around Us! How does society benefit from marketing?

MARKETING UNDERGRADUATE

Introduction to Merchandise Management: Retailing

Global Edition Chapter 3

MARKETING Fisher College of Business Undergraduate Specialization.

22 Managing a Holistic Marketing Organization for the Long Run

Retail Enterprise Orgnaizational Chart

Chapter 2 Define the role of advertising within marketing

22 Managing a Holistic Marketing Organization for the Long Run

Marketing Careers in Marketing.

Business Intent Presentation

Presentation transcript:

2003 Copyright IU Kelley School of Business Marketing

Which career?

2003 Copyright IU Kelley School of Business Marketing: Delivering a Standard of Living!

2003 Copyright IU Kelley School of Business Costs About 50% of total product costs are marketing costs. Contributions to business Marketing is critical to the success of a firm. Careers About 25-33% of the nation’s work force hold marketing positions. Contributions to society Marketing decisions affect our lives as individuals and affect society as a whole. Why study Marketing Marketing?

2003 Copyright IU Kelley School of Business What is Marketing?

2003 Copyright IU Kelley School of Business you What part of the equation will you be? Revenue - Cost = Profit Marketing

2003 Copyright IU Kelley School of Business What do Marketing people do? The most progressive firms would likely answer…. Help our customers!

2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 1 customer development –Industrial products –Consumer products

CENTER for SALES STUDIES and MARKET INTELLIGENCE CENTER for SALES STUDIES and MARKET INTELLIGENCE

2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 2 Retailing l Management l Buying and merchandising  Not “folding clothes”

2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 3 Advertising - on the client/business side - at an agency World’s top advertisers: General Motors Procter and Gamble Phillip Morris Daimler Chrysler Sears Ford AT&T Walt Disney Pepsico

2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 4 Marketing Management - running a brand - analyzing business

2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 5 Marketing Research - understanding consumers - understanding business

How much can you make ?

2003 Copyright IU Kelley School of Business Starting Salary Statistics by major at IU: Annual Starting Salary Major MedianMinMax Accounting$43,00027,00055,000 IS$46,00027,04075,000 Finance$42,00020,00065,000 Management$35,00025,00065,000 Marketing  $36,50026,50070,000 ODT$40,00020,00062,000 Less Money year one

2003 Copyright IU Kelley School of Business Marketing Majors Who Recruits IU Marketing Majors ? KOHL’S

2003 Copyright IU Kelley School of Business Marketing What Courses Do You Need for a Marketing Concentration? Three Required Classes: - Marketing Management ( I - core ) - Marketing Research - Marketing Strategy

2003 Copyright IU Kelley School of Business Plus 4 SKILLS Classes (1.5 hours each) - Effective marketing communications - Creativity in marketing - Management, analysis & display of marketing data - Database marketing

2003 Copyright IU Kelley School of Business Marketing channels Retail management Physical distribution mgmt Marketing Plus 3 Marketing electives: Business to business mktg Sales management Professional selling Advertising & promotion Buyer behavior Legal aspects of marketing International marketing

2003 Copyright IU Kelley School of Business Marketing Total Requirements: Marketing I -core + 6 hours Resch. + Strategy + 6 hours skills classes + 9 hours of electives hours (after I-Core)

2003 Copyright IU Kelley School of Business Marketing