IEEE Expert Now Beth Babeu Kelly Educational Activities 17 February 2007 Universal City, CA IEEE Expert Now Editorial Board Meeting 16 February 2007 Agenda Item # III - VI A Presentation to the Educational Activities Board

What it Delivers l Learning modules developed by leading experts recognized in their fields l Professionally produced, IEEE conference quality education that is accessible to customers world-wide 24 hours a day, 7 days a week l Content via easy to use player-viewer, audio and video files, diagrams, animations, and automatic place marking l Optional CEUs for maintaining professional licensure

Advantages l Meets the continuing education needs of IEEE Members and Customers l Provides learning opportunities in manageable, one hour modules l Creates an additional revenue stream for IEEE Societies and Councils l Membership development tool l Facilitates IEEE becoming the marketplace leader in providing high-quality e-learning services for practicing engineers, scientists and researchers

Subject Areas Featured in the Collection to date l Aerospace l Artificial Intelligence l Biomedical Engineering l Circuits & Devices l Communications l Computer (Computer Engineering / Networking / Software; CyberSecurity) l Cybernetics l Instrumentation & Measurement l Lasers & Optics l Management / Professional Development l Microwave Theory & Techniques l Power / Power Electronics l Robotics l Reliability l Signal Processing l Vehicular Technology

Production Update l 56: Titles in collection as of Feb 2007 l 20: More modules in development to be released by June 2007 l 20: More modules funded by Societies to be signed in )CIS – 2 courses 2)ComSoc – 1 course 3)EDS – 2 courses 4)EMBS – 1 course 5)IAS – 1 course 6) LEOS – 2 courses 7) MTT-S – 6 course 8) PELS – 2 courses 9) SMC – 1 course 10) SSCS – 2 courses

Selling IEEE Expert Now to Organizations

Who can buy IEEE Expert Now? We sell Expert Now to: l Corporations l Government organizations l Academic institutions – largest engineering schools All delivered via the Thomson NetG platform

Key Contacts at a Corporate Prospect l Human Resources l Continuing Education Dept l Corporate Trainers l Engineering Mgmt (VP, Director, etc.) l IT Mgmt l Librarian (a good place to start) In some cases, the product may be funded jointly by a few departments

Coming in 2007 IEEE Expert Now for Academics via IEEE Xplore l Unlimited viewing of courses l 15 simos l Site model l Preferred by academic subscribers l Will boost our efforts in selling to universities

Member Sales Launch in IEEE Xplore® scheduled for 10 March 2007! Athenticate with IEEE Web account $69.95 per course 30 days of access

Member Sales Activities to date April 2006: Launched Free Trial l Open to anyone who has an IEEE web account l 3 fixed courses offered l Real-Time Computer Systems with Applications l Transition into Management l Introduction to Wireless Ad-hoc Networks l CEUs available upon successful passing of the assessment at no additional cost

Free Trial Statistics 27 June – 22 January 2007 Results to date are promising! l 3,217 visitors in 7 months l Close to 1.5% of our target market l 57% - non-US l 61.1% - members l 21.2% - students l 1% - non-members l 16.7% - all other grades 248 requests for IEEE CEUs since April 2006

Marketing to Members l Opt-in list: Direct campaign l Notification of member sales going live in Xplore l Monthly alert announcing new courses l Paid Advertisements: IEEE Spectrum - March, April and May global distribution l News items to be featured in The Institute, Leadership Wire, Society Sentinel, SCOOP, Whats IEEE, IEEE Homepage and Newsroom, and Region and Section Newsletters l IEEE Exhibits Program – Poster and Flyer distribution at various IEEE meetings worldwide

Member Marketing Complete as of late January 2007 l ieee.TV ad online via links on IEEE Membership Benefits pages and EA Expert Now web pages l Membership Renewal mailings (Fall 2006) l New Member Welcome Kit (2007) l Update to IEEE Expert Now web pages

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