BRAND PRESENTATION 2015

OVERVIEW Where the River Meets the Sea Our home is the famed Marlborough winegrowing region on New Zealand’s South Island. Established in 1994 in the Awatere Valley, our name comes from nearby Clifford Bay, the point where the Awatere River meets the cool waters of the Pacific Ocean. First Vines were planted in 1994 near Clifford Bay Fruit comes from estate vineyards and select, premium growers throughout Marlborough Wairau Valley fruit contributes tropical and vibrant fruit characters; Awatere Valley fruit provides higher acid levels and greater minerality All vineyards are certified sustainable

Located on the NE tip of the South Island Cool climate and long growing season Two main valleys: Wairau Awatere Winery is based in the Awatere Valley Wairau Valley region Awatere Valley region 3 OUR HOME - MARLBOROUGH

First planted in 1973 Larger of the two valleys Wairau River Plain Gravelly river stone soils Tropical & vibrant fruit characters Wairau Valley WAIRAU VALLEY

First planted in 1985 Smaller, narrower valley Vines planted on river terraces or gentle rolling foothills Cooler, drier and windier with a longer ripening period Greater minerality and higher acid levels Awatere Valley AWATERE VALLEY

All estate & grower vineyards are accredited All winemaking & bottling plants are accredited Qualifying practices include: Soil management Planting systems Water management Vine training & crop management Cover crop management Integrated plant protection SUSTAINABILITY

Stu Marfell Joined Clifford Bay in 2003 as assistant winemaker Promoted to Winemaker in 2007 & Chief Winemaker in 2012 Viticulture and Oenology degree from Lincoln University in Christchurch, NZ Grew up on a sheep farm near Clifford Bay in Marlborough WINEMAKING

NEW PACKAGE

NEW PACKAGE OVERVIEW Cleaner, more contemporary design while maintaining tradition Textured paper stock, embossing, foiling to add luxury cues Drop shadow removed from wordmark for a more modern look Certified Sustainable seal Wave graphic and color palette to convey a sense of place Bright, distinctive blue screw cap to increase shelf pop Eye-catching carton for floor stacks

Named for Clifford Bay, where the Awatere River meets the Pacific Ocean Marlborough AVA (Awatere + Wairau) Expressive, vivid & refreshing flavours Bright aromatics and varietal character Comparative Set: Nobilo Regional Collection, Starborough, Monkey Bay, Giesen, Oyster Bay SAUVIGNON BLANC

Hip, urban hot spots with young, millennial consumers Small-plate dining, bistros with outdoor seating Neighborhood casual dining, upscale sushi bars Independent retailers and small, regional grocery National grocery and drug chains DISTRIBUTION OBJECTIVES

Highlight price point for Sauvignon Blanc and its unsurpassed value Educate on the different flavor components Awatere and Wairau fruit contribute to the wine Showcase the new package and focus on sustainability Comparative Set: Nobilo Regional Collection, Starborough, Monkey Bay, Giesen, Oyster Bay SALES STRATEGY

FRESH CATCH /1/2014 – 12/31/2015 Coupons $2 IRC off fresh seafood/grocery $1 IRC off wine Tiered MIR off wine Case Cards Case Glorifiers Downloadable Sell Sheet

Timing TBD Tie-in with Fresh Catch Seafood Recipe Contest Case Card, Glorifier, Necker Enter via Social Media CONSUMER INCENTIVE 2015

SALES TOOLS Brand Presentation Brochure One-page sell sheet Fact Sheets Waitstaff/Wine Cards Shelftalkers

Summary Marlborough based Fruit from Wairau & Awatere valleys Expressive, vivid and refreshing flavors Reliable - delivering quality every year New package and collateral Fresh Catch promotion SUMMARY