04/24/2013 4/8/2014

neuro core consumer-the energetic achiever 2013 Simmons Research * % of frequent neuro® users: Simmons Research 2013 relatively large amount of disposable income how she shops heavy users of natural food, & convenience stores over index on the highest level of grocery expenditures often make spur of the moment purchases highly attuned to promotional offers, in-store displays, and at-shelf messaging enjoy trying new brands years old engaged leader in life- including among her peers tech-savvy, and on-trend with innovation common sense approach to health primarily female

leading large format retail partners 3

profitable partnership 4 revenue & profit summary neuro can conservitively deliver over $413,000 in incremental revenue and $118,000 in profit dollars to ShopRite’s enhanced water category. 26 weeks EDLP $ weeks of 2/$4 promotions Chain wide Authorization for all 7 SKUs Additionally Neuro will invest in promotions and marketing

SKUs & UPCs 5