Digital Communication Report January 2015

Facebook Increase of 331 fans. In terms of fans, we had basically the same growth of the previous months. We continue to have a good engagement and good interaction with users, even without any investment in Facebook Ads for the month. Twitter 137 new followers. In other words, an organic increase of 2.77%. 158 mentions in the period. Instagram Increase of 158 likes, or 5.93%. We had a great result on Instagram in January in therms of number of followers and engagement because we continue to post good pictures and interesting tips that call a lot of attention from users. Abstract

Facebook Overview Total comments Total shares Total likes Number of fans on February 1 12,438 Increase of 331(1,92%) Total posts 44 76

In January, the fan page received 331 new fans against 301 reached in the last month. During the month, the main focus was offered content related to year-end and new year tips with Evernote campaign, including many blog posts. The fan page also continued to offer content related to Evernote resources, promoted the meetup and posted all the updates of Evernote, relevant clippings and content published originally on the blog. The EBCC Brasil program was also featured in our calendar January posts. Fans The graph above shows the amount of people liking and unliking the page.

According to Sprout, the average audience per post was 888. Interesting images regarding the Evernote resources and the tips related to new year tips called the attention of our users. Considering the complete number, our posts reached more than 42 thousand unique people. Posts reach

The most popular post was the one with a higher range, published on the January 20. Without investment, it reached unique people and also received 17 likes and 6 shares. Most Popular Post

The video post about the Scannable launch performed well on Facebook, result in the post with the higher number of likes. The post had 54 likes, 9 comments and 14 shares. Post most liked

This was the least popular post in the month with only 11 likes and 306 unique people reached. The main reason that it happens is the decrease of the Facebook reace. Least Popular Post

This month we gathered 137 followers on Twitter. Our team is always online on Twitter via Sprout Social. The objective is to build a strong relationship with the followers and always be aware with the new messages. Twitter Overview Number of followers on February 1: 5,324 Increase of 137 (2.77%) Return to abstract

The graph below shows mentions of our profile (including retweets) made by followers during the month: 158 total mentions against 112 in December. Despite of the bugs in the Evernote plataform, most of the mentions was positive. Twitter

These are our top key influencers in January, according to the mentions made by them during the month. These mentions also include retweets made by these followers. Twitter

Using Sprout, it is possible to notice the most popular hashtags and topics which are the most used. The hashtag #evernote is always in the first position in terms of mentions, followed by Scannable with 5 mentions and in this time “evernote” was at the top of the topics frequently mentioned.

Instagram Overview Total comments in January Total likes in the space 43 Return to abstract 1535 Total of likes in January 2,820 Increase of 158 likes

Our most popular photo received 130 likes. Our top four most liked in January varied from 79 to 130 likes. Our most commented content had 10 interactions. Instagram Overview

Most Liked Post On January 19, the post with the bikes of Evernote received 130 likes.

Most Commented Post On January 26, the post with the visit of Bel Pesce and entrepreneurs, received 113 likes and 10 comments.

Evernote blog Overview Total comments in December Total posts in January 24 Return to abstract 16

Results of the partnership with Comunicadores 38 likes, 3 comments, 1 share and 1024 people reached. Total of posts Return to abstract 4 28 likes, 1 comment, 5 shares and 789 people reached. 25 likes, 3 comments, 15 shares and 926 people reached. 24 likes, 1 comment, 1 share and 572 people reached.

The strategies for all of the social media spaces of Evernote are working well. We have mainly concentrated on generating engagement and build a good relationship with the fans of Evernote with interesting content to call public attention, as well as the use of good pictures. In January we focus mainly on the campaign of the new year with Evernote tips. All of the social media spaces of Evernote, including Facebook, Twitter and Instagram had a good result this month in terms of engagement even without the realization of investment in posts, and increasing in the number of fans. But it is important to remember that to achieve even greater results you need to invest in strategic posts to Evernote, as we always insist. Our growth strategy of Twitter continues to create a real dialogue with people to build a strong relationship. We will always keep increasing contact with heavy users and influencers to show how cool Evernote is. Conclusion

Next steps Continue to produce posts with tips about organization of the life and the new year using Evernote. Keep stimulating the users with interesting information, such as User Stories and good tips. Continue to build relationship with users via Facebook, Twitter, Instagram and Blog. Keep working with the influencers, heavy users and bloggers. The content partnerships are a good way to gain visibility. We are organizing our new communication strategy, bringing new list of the top influencers. Offer different pictures about Evernote routine on Instagram. Go after new interesting users storys to continue our serie of posts on the blog.

Bruno Toranzo Beatriz Bianco G&A Comunicação Corporativa Rua Dona Ana Helena S. Gusmão, 230 São Paulo, SP, Brasil

PR Report January 2015

Aline Merchan Natália Falcón G&A Comunicação Corporativa Rua Dona Ana Helena S. Gusmão, 230 São Paulo, SP, Brasil