Delivering fast and accurate name and address data Presented by: James Foster Date: 13 th February 2007

Challenges of capturing data Complexity of Irish address data Non-existent postcodes Streets run through 2 areas Resident address vs. official postal address Inaccurate data Poor format

Inability to deal with customers efficiently Poor data impacting performance and decision making Time wasted searching on incorrect or incomplete data Challenges for the individual

Challenges for departments Projects are negatively impacted Sales targets are harder to meet Reduced effectiveness of marketing campaigns Difficult to plan ahead accurately Greater strain on department resources

Cost, profit and revenue Loss of customers Organisation reputation and brand perception Challenges for the organisation

Data collection Web Your Organisation LetterPhone Document Scanning In Store

Data capture tools Dublin Area Codes and the 62 Townlands Resident preferred addresses Ability to search on and return Gaelic addresses

DEMO

Online data capture Desktop Browser-based applications Websites

Benefits of accurate address data Confidence in the integrity of your data Enhance database analysis Reduce mailing wastage and postage discounts Improve customer service Reduce data administrative costs Increase marketing ROI

Next steps Speak to your account manager Look at existing data strategy Demos, case studies and literature available James Foster Business Development Executive _____________________________ t: +44 (0) f: +44 (0) m: +44 (0)

Thank you for listening Presented by: James Foster Date: 13 th February