Mission Statement “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America." Vision Statement “To be the most successful and respected car company in America."

Company Overview  Founded in Japan by Kiichiro Toyoda (1937)  Headquartered in Toyota City, Aichi and Tokyo  Worlds largest automobile manufacturer by sales

History-Japan  Founded in Japan by Kiichiro Toyoda (1937)  Started to develop national private automobile(1950)  Brought out many types of car and held a firmly established position in sales in Japan(1980’s)  Reached the company selling the most number of cars in the world(2005)

History- United States  Extended to the U.S. (1957)  Five major manufacturing plants  New product lines  Bigger trucks  Hybrids(Prius, camry, highlander)  More hybrids sold than any other manufacturer

Products & Price  Wide Product Offering  Small family vehicles ($13,155~33,195)  SUVs ($22,475~68,290)  Trucks ($16,365~24,435)  High end model ($29,120~375,000)  /pub/init.do?zipCode=973 30&lang=en&x=23&y=17 /pub/init.do?zipCode=973 30&lang=en&x=23&y=17 Lexus

Prius –Goin’Green! Originally sold in Japan in st mass produced hybrid car Currently sells in more than 70 nations Largest markets are Japan and North America Competitive advantage Target Market

Production/Manufacturing  Just in time production( AKA “The Toyota Production System”)  Streamlined processes  Lower costs for customer  “The Toyota Way”  Set of standards for the company

“The Toyota Way”  Base your management decisions on a long-term philosophy, even at the expense of short-term goals.  Create continuous process flow to bring problems to the surface.  Use "pull" systems to avoid overproduction.  Level out the workload (heijunka). (Work like the tortoise, not the hare.)  Build a culture of stopping to fix problems, to get quality right the first time.  Standardized tasks are the foundation for continuous improvement and employee empowerment.  Use visual control so that no problems are hidden.  Use only reliable, thoroughly tested technology that serves your people and processes.  Grow leaders who thoroughly understand the work, live the philosophy and teach it to others.  Develop exceptional people and teams who follow your company's philosophies.  Respect your extended network of partners and suppliers by challenging them and helping them to improve.  Go and see for yourself to thoroughly understand the situation (genchi genbutsu).  Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly.  Become a learning organization through relentless reflection (hansei) and continuous improvement (kaizen).

Promotion -Japan  Life style (soft music/nature)  Celebrity appeal  Simple image  Young generation

Promotion- United States   Lifestyle (family friendly)  Social Awareness (hybrid)  Broad appeal (smart and sexy)  Diversity

Current Situation  2009 Recall  Unintended acceleration-floor mat  5.2 million recalled  2010 Recall  “Sticking Accelerator pedal”  2.3 million + recalled  Decrease in sales (-7.3 million units FY 2011)  2011 Tsunami

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