Training Resources and Services of the Category Management Association Update on Standards and Training Certification

Training Resources Training referral service Training International chapters

Training Referral Service Website listings Consulting service

Website

Consulting Service Complementary –Help navigate the site –Course recommendation Consultative –Needs assessment –Curriculum design / review

Training CatManU Storewars

CatManU

What is Storewars? An exciting, challenging MBA-level program that provides participants with: –Understanding of challenges facing their trading partners –Risk-free environment to test strategic business concepts –Negotiating and team building skills –Valuable industry knowledge Leading to: –Improved business results –Increased consumer satisfaction

Information for Decision-Making Promotions Cooperative Advertising Quantity Discounts Terms of Payment Production PositioningAdvertising R &D Shelf space AssortmentStore Image Pricing

Learning Objectives of Storewars Offer insights into manufacturer and retailer relationships Use enhanced negotiation skills for win-win situations Work in teams to achieve a group objective Operate more effectively with other departments in your organization Determine business strategy and implement effectively Transform information into profitable decisions Provide trading partners/customers with most appropriate information for effective decision-making Use your time more efficiently to make decisions

International Chapters

2010 LATAM Conference

Global Training Resources Director Training referral service Training International chapters

Standard and Certification Committee

Standards Steering and Certification Committee Mission Create industry guidelines and skill set definitions for catman professionals –General guidelines for a manufacturer’s catman organizational structure and roles –Defined skill proficiency expected in catman roles –Certification of training programs which conform to the standards established here with sufficient rigor to merit the endorsement

Role/Skill Matrix OFFICE PRODUCTIVITY EntryJourneymanSeniorExecutive Level 1Level 2Level 1Level 2Level 1Level 2Level 1 MS Excel (or equivalent) BasicDeveloping Accomplished MS PowerPoint (or equivalent) BasicDeveloping Accomplished Nielsen and/or IRI panel BeginningBasicDevelopingAccomplishedStrategic Nielsen and/or IRI scanner BeginningBasicDevelopingAccomplishedStrategic Nielsen and/or IRI tools BeginningBasicDevelopingAccomplishedStrategic POG software BeginningBasicDeveloping Accomplished Strategic Report Automation BeginningBasicDeveloping Accomplished Strategic Advertising Tracking tools BeginningBasicDevelopingStrategic MS Access (or equivalent) BeginningBasicDevelopingStrategic Spectra BeginningBasicDevelopingStrategic

Certifications Sub-Committee Take “Skill and Role Matrix” and provide detail on what skills are required for each level Training programs will be evaluated against these criteria Programs can include: –Proprietary manufacturer courses –Course taught by training companies/consultants Certification for: –Manufacturers curriculums –Trainers’ programs –Individuals

The Scorecard The scorecard is a simple matrix:

Competency Block Productivity Software Analytical Tools Business Acumen Consumer & Shopper Insights

Learning Program Business Acumen: Process & Terminology - Catman with the Retailer - Catman Foundation/Process -Collaborating with/Presenting to Retailer Retailer Economics/Logistics -Retailer Financials/Objectives -Retailer Industry Trends/Best Practices Negotiation & Presentation Relationship/Communication/Leadership

For Each Learning Program Customer Support Certified Professional Category Analyst CPCA Competency Level 12 Learning Source: School/Business Company / University / Vendor Learning Format Hours of Instruction Distance Learning or In Class 6 Hours Distance Learning or In Class 12 Hours Cumulative Intended Skills Proficiency Skills Proficiency Required to Earn Certification Skills Proficiency Testing Format Knowledge Review and/or Performance Test Knowledge Review and Performance Test

Business Accumen: Process/Terminology Catman Foundation/ Processes Company or University or Vendor 6 hours 1. Understand the history, origins, and general approach of Category Mgt 2. Learn the key steps (8 or other) in the Category Mgt Process 3. Gain exposure to the application of the Category Mgt Process through review of practical examples of its use at retail Module Testing

Word document Contains in-depth certification standards –More in-depth learning objectives To be used by certifiers when reviewing programs

Training Resources and Services of the Category Management Association Update on Standards and Training Certification