WORLD TOURISM ORGANIZATION (UNWTO) Software for Measuring Accommodation Services SESRIC-UNWTO Workshop on Tourism Statistics and the Elaboration of a Tourism Satellite Account ANKARA, TURKEY June 2008

2 Accommodation Probably the most important sector within the tourism industries in any country Measuring it, provides wealth of statistics Relates to both Inbound and Domestic tourism

3 Objectives Geographical distribution of tourists (travellers) (domestic and international) Use of accommodation by type, category, location and size Seasonal variation Supply vs. demand Duration of stay Employment Income

4 So what are the difficulties? Available…but often hard to capture Geographical spread Variety of forms of accommodation that are often not well identified (not always a licensing procedure, or not covering all types) Need statistics in a consistent format Need consent and active participation of management

5 Key Issues Legislation – providers must collect statistics Educate – trust / share the findings Universe need not be all establishments Ideally cover greatest possible number Sometimes confined to tourist areas Must cover the whole year Remember…

6 Key Issues Remember… Legislation – providers must collect statistics Educate – trust / share the findings Universe need not be all establishments Ideally cover greatest possible number Sometimes confined to tourist areas Must cover the whole year Not all guests are tourists And… Some tourists will not stay in commercial accommodation Some tourists during their trips can also stay in more than one accommodation establishment So… Not all inbound or domestic tourism is reflected in the statistics

7 TABLE 5 Production Accounts of the Tourism Industries

8 TABLE 10 Non-monetary indicators Hotels and similar Others Second homes Number of establishments Capacity (rooms) Capacity (beds) Capacity utilization (rooms) Capacity utilization (beds) Collective tourism establishments Private tourism accommodation c. Number of establishments and capacity by forms of accommodation Others

9 Software for Measuring Accommodation Services

10 How does it work? Compile a directory of accommodation establishments Select a sample Get the participation of the establishments in the sample They complete and return a monthly form These forms are processed centrally Missing information is estimated Informants receive feed-back Why not do it electronically? Technology widely used in the sector Facilitates data collection Facilitates data compilation

11 The Software A programme that runs on Excel Easy to use Simplifies data collection Formats data ready for transmission Data ready to be processed by NTA

12 The format 4 interrelated worksheets –Operations data –Analysis –Results –Data Stream

13 Operations data Operation information Accommodation capacity Employment: all staff on payroll Wages and salaries Turnover total revenue for the month Statistics on rooms: occupied, vacant, and arrivals/departures

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18 Results Accommodation ratios –Room occupancy rate –Bed occupancy rate –Bed/room ratio Average Length of Stay –Domestic/foreign Guests Room and beds –Total room nights –Total bed nights (domestic/foreign) –Arrivals (domestic/foreign) Economic indicators –Average room rate –Average total spend (room/night, guest/night) –Employee/room –Average wage/employee –Average revenue/employee

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20 Basic summary data: the data stream

21 229/465 = 49.2% Room Occupancy Rate

22 ( )/930 = 30.4% Bed Occupancy Rate

23 Using the data stream

24 ( )/229 = 1.2 Persons per Room

25 ( )/(9+12) = 13.5 Average Length of Stay

26 (30,000)/229 = 131 Average Room Rate

27 39,500/( ) = 140 Average Total Spend (per guest night)

28 (11+(5/2))/15 = 0.9 Employees per Room

29 20,000/(11+(5/2)) = 1,481 Average Wage per Employee

30 39,500/(11+(5/2)) = 2,926 Average Revenue per Employee

31 - You can save and print the results; - You can print and export the output (data stream).

32 Compiling Statistics Monthly, quarterly and annually Regionally and nationally Access, Excel or other software

33 Define Scope of the Survey Encourage Sector Participation Directory of Establishments Daily Record Programme Compile Results and Report In Summary…

34 Difficulties Get the regular participation of the industry –Insist on the benefits for them –Provide feedback –Discuss the results with them Update regularly the directory of establishments in particular when new developments are known… If the coverage is too unstable –Device a system of estimation of missing values (guidelines are provided) –Systematic process of revision of estimates when late information arrives: pedagogical exercise (importance of each data…)