Programming Department Fundraising

Agenda Fundraising Events Calendar/Event Form Type of Event Event vs. Program Target Audience Pricing Structure Add-Ons to the Event Follow-Up to Solicitation The ASK Recognition of Donors Thank Yous/Follow-Up Stewardship of Donors Past the Event

Fundraising Events Calendar/ Event Form A calendar created by the Development Department of all fundraising activities Updated to make sure no conflicts within events Event Form helps us to control the calendar

Type of Events BINGO Night Children’s Fashion Show Luncheon Dinner Film Festival Concert Art Opening Candy/Plant Sales

Event vs. Program A program has money raised to just cover costs An event covers its costs while also raising money for the department to use in the future. An event has a GOAL beyond what the program itself costs An event usually has a tax deductible portion that donors can use on their tax returns.

Target Audience Which donors are you targeting? Does the event fit the targeted donors? Which major donors are you soliciting? Are you soliciting vendors?

Pricing Structure  Ticket/Participation Prices  Sponsorship Levels  Patron  Donor  Sponsor  Friends

Add-Ons to the Event Raffle prizes (requires NYS ID Number) Door Prizes Gift Baskets Live/Silent Auctions 50/50 Raffle (requires NYS ID Number) Prizes should be donated whenever possible and can be solicited through local businesses in the area.

Follow-Up to Solicitation Invitations/Flyers/ s sent for Event Mention in Bulletin Blasts Phone Follow-Up

The Ask First you need to determine who the right person is to do the ask depending on who the donor is. What relationship do they have? An ask should always be done in person Always ask for a specific amount Prepare a script before hand Detail the benefits of the gift Once you make the ask BE QUIIET! Don’t keep going or apologize for asking. Let the donor have a chance to speak

Recognition of Donors Mentioned aloud during program Printed in program Listed on website Listed in monthly bulletin Recognition certificates or plaques to be distributed to donors or listed on a wall in the JCC Listed in advertisement placed in SI Advance Listed in Annual Report

Thank Yous/Follow-up Letters should be sent out either within 24 hours of a gift or as soon as an event is completed Phone calls to larger donors to personally thank them for their gifts should be the same day you receive the gift When appropriate also include journals or programs where the gift was mentioned as well as any photographs where the donor is included or signage mentions their names or businesses. A final report of list of donors, with contact information and gifts, should be provided to the Development Department for entry into our FR50 software for future reference.

Stewardship Invite donors to view programs that they have sponsored Send a note with updated information on programs with no “ask” Where possible, comp tickets to events are another way to involve donors with the agency Please let Development Department know when you reach out to donors for us to keep track of in FR50

Thank You.