© 2009 Eyeblaster. All rights reserved 2009/2010 EB Update & Overview Vanya Jakovljevic Sales Manager AU NZ EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/ /162/ /208/ /227/147 Primary colors Light tint 123/69/26 26/35/7 81/ /100/20 Dark tint

© 2008 Eyeblaster. All rights reserved Global Converage – Support & Service Digital ad serving since 1999 Rich media leader & only global independent Complete 24/7/365 coverage Full trafficking services – media plans and tracking Provision of publisher specs to designers Technical support for concept development and on-site training for designers Full Ad QA and tech support for designers Ongoing campaign management and reporting Local 2 nd Tier Support Custom Development Projects

© 2008 Eyeblaster. All rights reserved Creative Showcase FF

© 2008 Eyeblaster. All rights reserved Banner Upload

© 2009 Eyeblaster. All rights reserved Workshop for Flash V2 Create Expandable, Polite and Standard Banners Templates – Tailored or preset. Download from a central repository Custom Tracking – scan, apply, upload automatically to the server Dynamic Ads in a Flash utilising Smart Versioning See View full functioning ad, monitor and position Preview of synchronised ads Share Share a preview – Final Ad Share work in progress – bundle source files Share templates Upload ads from Flash

© 2009 Eyeblaster. All rights reserved Making live updates Localisation Enhancing relevancy So you want to boost ROI by… It requires budget busting creative versions

© 2009 Eyeblaster. All rights reserved How do you do it Effectively & Efficiently? And track everything with Eyeblaster Analytics!  Container strategy = buy blocks of media, update creative live  Easy production of multiple ads = More efficient campaigns  Creative Optimisation = More effective campaigns  Market relevancy (localisation)  Targeted relevancy ( behaviorally sequenced)  Optimised Relevancy (by performance)  Creative Relevancy (Multi creative strategies)  Localise creative for language, cultural norms, etc…  Simplify process for local agencies; save production time  Maintain creative integrity  Create Flexibility  Enhance Relevancy  Global / Pan Regional Campaigns

© 2009 Eyeblaster. All rights reserved Smart Versioning… in action creative updates are that easy and that quick!

© 2009 Eyeblaster. All rights reserved Ad A Ad B Ad C Day 1 Day 2 2% CTR 0.8% CTR 0.5% CTR Single Winner Weighted Bias CTR Int. Conv. CTR Int. Conv. CTR Int. Conv. Performance optimisation 33% SOV Key Performance Indicator

© 2009 Eyeblaster. All rights reserved Optimisation summary  Automatically serve the best performing ads  Optimise ads based on key performance indicators Click Through Rate Interaction Rate Conversion  Single winner or bias serving  Updates every 4 hours  Save costs by optimising standard and rich serving  User level frequency capping Improve ROI with more intelligent serving

© 2008 Eyeblaster. All rights reserved Re-Targeting Tools Re-target ads based on previous behaviour across media properties Cross-sell / Up-sell to maximise ROI Build valuable user database over time Who has never visited your site Who has visited your site Who is active participant on your site User interactions determine which ad is shown next in sequence Encourage user through the decision making cycle Unlimited creative ‘paths’ help improve conversion rates Pre-Impression, Post-Interaction & Pre-Click DejaVu Re-targetingBehavioural Sequencing During the CampaignPrior to Campaign 1 st imp2 nd imp3 rd impPrior to ImpressionAd Unknown Site Visitor Participant

© 2009 Eyeblaster. All rights reserved Case Study - Telecommunications - 29% - 46% -17% Source: Eyeblaster Telco Campaign Jan-Dec 2008

© 2009 Eyeblaster. All rights reserved Dwell time Go beyond interaction Dwell time: Average number of seconds the user engaged with the ad Including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction An effective analytic tool throughout the rich media spectrum – allow comparison across expandable, polite, with or without video. Animation if needed Is “Fade - very fast”

© 2008 Eyeblaster. All rights reserved Nothing Grabs Eyeballs Like Video Encode it yourself or let Eyeblaster do it for you. Quickly and easily add high-quality video to all your campaigns Eyeblaster knows video High-Quality video encoding is available via Eyeblaster Workshop Get eye-popping HD video in MP4 format using H.264 codec with Eyeblaster Video Optimization Service Expert consultation and best practices Full screen HD: There’s no other way to view movie trailers online!

© 2008 Eyeblaster. All rights reserved Eyeblaster’s industry-leading rich media with Dapper mash-up technology puts the brand message where users are most available Making the brand contextually relevant Mash-up Ads Engage users by interacting with relevant information on the current page Repurpose valuable information and assets available elsewhere on the Web Make associations between brand message and information deemed valuable by user Enhance brand message's timeliness and context

© 2008 Eyeblaster. All rights reserved Channel Connect for Mobile Mobile ad serving solutions for publishers and carriers No comprehensive mobile ad serving tools for agencies CHANNEL CONNECT FOR MOBILE The first comprehensive mobile ad server for agencies with capabilities of integrating online and mobile

© 2008 Eyeblaster. All rights reserved Value Proposition Need Current Solutions Eyeblaster’s Solution Run online and mobile under the same campaign x Handle efficiently various mobile publishers x Have third party checking of delivery x Receive real time, comprehensive and cross-channel reports x Have post campaign detailed analysis for clear ROI x Change and optimize creatives in runtime x

© 2008 Eyeblaster. All rights reserved Get Them Chatting About the Brand Live Chat in Banner Moderated or un-moderated Great for product launches Users engage experts or each other Create a brand-centric social experience Couple with site takeovers for amazing results Engage users in real-time conversations within a familiar social format — CHAT! Build community and demonstrate that the brand is listening

© 2008 Eyeblaster. All rights reserved Map to Conversion Maps in Banner Find locations based on ZIP codes or automatically using IP address Reduces users’ need to do further research on brand Shortens the path to conversion Combine with "Contact Me" and data collection for even better results Give users a shortcut in their path to conversion by making it easy to instantly find you with a tool that they already use

© 2008 Eyeblaster. All rights reserved Spread the Word! Widgets Integrated data thru Eyeblaster Analytics A Widget element can be posted from the ads to any of the social networks and be shared among friends Spread your brand message virally Great way to make a campaign multi-channel Widgets allow users to opt in and spread your brand message virally across the web, taking advantage of the social nature of the web

© 2009 Eyeblaster. All rights reserved At the click of a button Campaign Summary in PowerPoint and Excel Generate a presentation with a click of a button Full campaign summary slide deck in standard PPT format Visual presentation of campaign performance data Animation if needed Is “Fade - very fast” We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it takes us far less time to pull everything together. Alexia Paterson, MediaCom, Media Executive “ ”

© 2009 Eyeblaster. All rights reserved Custom Report Builder Mix and Match Select the metrics you need Mix delivery, engagement and conversion data in one report All delivered in flat Excel Copy and paste the data to other sources Analysis made easy! Animation if needed Is “Fade - very fast”

© 2008 Eyeblaster. All rights reserved Campaign Monitor v1.0 Eyeblaster Universal Tags Eyeblaster Workshop for Flash v1.0 Excel Based Trafficking Eyeblaster Analytics v2.0 Campaign Monitor v2.0 HD Video Support Eyeblaster Creative Zone Channel Connect 4 Search Eyeblaster Workshop for Flash v2.0 Excel trafficking for conversion tags Channel Connect 4 Mobile Custom Report Builder Smart Versioning Omniture & BCC Integration New Ad Serving Platform Rich Media for Mobile Eyeblaster’s commitment to clients Innovation

© 2008 Eyeblaster. All rights reserved Next Steps?