Partnership with the LPI/ULPA An Overview of Communications Strategies Jeanne M. Salvatore Senior Vice President and Chief Communications Officer Insurance.

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Presentation transcript:

Partnership with the LPI/ULPA An Overview of Communications Strategies Jeanne M. Salvatore Senior Vice President and Chief Communications Officer Insurance Information Institute Gaylord Hotel and Conference Center, Nashville, Tennessee March 28, 2015 Insurance Information Institute  110 William Street  New York, NY Tel:  Cell: 

Presentation Outline  Update on the Partnership between the I.I.I. and the LPI/ULPA – 2014 and 2015 activities  Overview of Lightning Related Resources on the I.I.I. Website  Use the site as a way to promote lightning-related issues to member companies  Facts and Statistics  Consumer article  Videos  Florida Specific Information  Presentations 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 2

Update: Partnership Between the I.I.I. and the LPI/ULPA 2014 Activities Promoted the 2014 Lightning Safety Awareness week in a multi- media news releases and via social engagement, as well as delivered a PowerPoint Presentation at the event. Promote Lightning Safety Awareness Week with updated insured lightning stats. Made Kim Loehr available to speak to I.I.I. member companies at the I.I.I.’s all-industry weekly call, as well as the June 2014 I.I.I. Communications Committee meeting. Distributed LPI materials to senior communicators at I.I.I. member companies. Incorporated lightning protection systems in the home buyers checklist. 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C

Update: Partnership Between the I.I.I. and the LPI/ULPA 2015 Update Provided Media Training at the 2015 LPI/ULPA Conference, as well as follow-up assistance with media inquiries as needed. This includes putting LPI members in touch with state insurance trades as required. Distributed two new media advisories on the conference. One with LPI letterhead focused on conference topics. And, another with I.I.I. letterhead featuring I.I.I. resources. Meet with fire safety organizations to develop more partnerships and encourage better data collection of lightning losses. Reissue news releases promoting the three videos (How to Pick a Lightning Protection System, Lightning Myths and Lightning Safety). 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 4

Update: Partnership Between the I.I.I. and the LPI/ULPA 2015 Update Update insurance and lightning information in time for Lightning Safety Awareness Week in June. Participate in Lightning Safety Awareness Week as a presenter and provider of media support. Work with LPI on a series of videos they are producing with the Federal Alliance for Safe Homes Work with LPI on a video possibly produced by the University of Maryland geared toward lightning safety in sporting venues. Consider updating the “How to Pick a Lightning Protection System” video. Discuss more communications in Spanish. 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 5

Issue News Releases – Since I.I.I. began partnering with the LPI/UPLA, 21 releases were issued and posted to our website -- with four issued in 2013, four in 2014 and two in /01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 6

Lightning Resources on the I.I.I. Website

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 8 Use I.I.I. website to promote LPI to insurance companies

I.I.I. Provides Updated Lightning Facts and Statistics on its Website 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 9 Lightning facts and statistics are updated and featured on the I.I.I. website with a link to the LPI.LPI

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 10 Lightning Facts and Statistics- Fatalities

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 11 Lightning Fatalities by State

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 12 Lightning Compared to Other Disasters

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 13 Lightning

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 14 Lightning and Fire

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 15 Lightning Fires – Residential/Non Residential

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 16 Lightning

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 17 Lightning and Home Insurance Claims

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 18 Lightning and Home Insurance Claims

Consumer Articles 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 19

12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 20 Beyond Thunder Dumb: When Lightning Strikes… View on I.I.I. Site: View on YouTube:

Web Video 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 21 Watch Video

Podcasts and Video 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 22 Watch Video

Web videos 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 23 Watch Video

Video: b-roll/bites 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 24

Lightning information, tailored to Florida audiences 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 25

Media Training PowerPoint 12/01/09 - 9pmeSlide – P6466 – The Financial Crisis and the Future of the P/C 26

Thank you! Please feel free to contact me: Jeanne M. Salvatore (cell) (work)