Community Technology Centers Overview of Opportunity Community Technology Centers Overview of Opportunity

Agenda for Now Community Vision Product/Service Advertising Marketing Procurement/Distribution Funding Requirements & Resources

Community Vision E-Business Education: E-Curriculum Community Technology Centers Where are we going? Trends and Forces

Current Management Philosophy Collaborative Alliances Shared Ownership and Responsibility Socially Responsible Action Operational Integrity Synergistic Capacity Building Community Vision

Mission & Vision Mission: To provide low-cost access to computer and computer-related technology while building collaborative alliances to deliver e-curriculum. Best Practice Management Philosophy Collaborative Alliances & Partnerships Shared Ownership and Responsibility

CTC Products Web-based delivery services for: Bundled Curriculum Stand-alone Curriculum Modules Professional Services Training and Development Professional Career Enhancement

CTC and E-Commerce Source: ActivMedia

CTC E-Commerce E-Curriculum Packages Distance Learning Programs Professional Development Certification Programs On-site Adult Education GED acquisition Life-long learners Community Building Features Social Service Portals

Advertising Web advertising Push ( , messages to phones, pagers) Pull (buttons) Associated ad displays (banners on other sites) Search results No pop ups Traditional Advertising Trade publications Telephone Fliers mailed Displays/brochures in educational stores

Specialized Advertising Advertise to our specific audience Individuals Businesses Schools

Start Up Resources - Staff Internal or External Functions beyond start up Customer Service

Research Methods Secondary Research Resources Government agencies Industry leaders Research firms

Media Mix E-Media CTC news group live chat workshops Banners Search Engines Interactive presentations

Media Mix Direct marketing Salespeople Fliers Conventions Television Infomercials News Stories Public Interest

Media Mix Magazines & Direct Mail Educational and business Sponsorship programs Tutoring Spelling bee contests Scholarship contests

Measuring Results Web surveys Traffic Analysis software Sales figures Balanced Scorecard system

Procurement-Distribution Simplicity is key Cost savings up to 85% using eCommerce Low inventories Rapid delivery in-place (Web, Fed Ex etc.) Good customer support CRM is improved

How it Works

Web order is placed eBusiness workstation is notified Procurement workstation determines requirement w/eBusiness workstation Inventory technician verifies inventory availability Either ships on-hand inventory or orders from vendor (JIT) Notifies distribution workstation

Web order is shipped Distribution workstation accesses data base for shipping info Package is labeled and prepared for shipment to customer Tracking is activated ensuring delivery

CTC-On-line purchase eBusiness receives order Download package from our database Procurement verifies info and processes order on-line

Financial Requirements CTC / E-Curriculum Start-Up Budget Equipment – $450,000 Computers, Furniture, Infrastructure Personnel – $465,000 Service and Technical Staff Facility - $500,000 (Lease/Purchase) Building, Utilities, Services E-Curriculum Development – $500,000 Acquisition, Creation, Delivery

Funding Resources CTC start up grant $300k - $500k (with matching) Government Grants Corporations Foundations Angel Donors Fundraisers

Continuing Operations E-Curriculum Sales Membership Fees Subscriptions User Fees Consulting Fees Program Development Grants

Recap and Ruminate Trends in CTC Development E-Curriculum Opportunities Spectrum Academy – Mission Advertising & Marketing Procurement & Distribution Start-Up and Operations