Membership Matters! District 5060 – Spring Seminar Kelowna, BC Rev

Presenters Jim Adamson PDG D5600 District Trainer Bruce Falkins PDG D5060 Assistant Coordinator Zone 24 W - Membership

District 5060 July 1, July 1, July 1, July 1, July 1, Net Loss 169 March

North America

The Challenge We have a membership challenge

Hold the Presses! New Information… that can help! siegel + gale

siegel+gale

siegel + gale Survey Two key questions: 1.Why did you JOIN Rotary? 2.What is the main reason you STAY with Rotary?

Why Join? To positively Impact my community 35.5% For friendship 30.0% Networking opportunities 18.7% Personal & professional recognition 4.3% Training opportunities 3.3% To have positive impact globally 8.2%

Why Stay? To positively Impact my community 35.5%36.1% For friendship 30.0%38.4% Networking opportunities 18.7%5.2% Personal & professional recognition 4.3%2.3% Training opportunities 3.3%3.5% To have positive impact globally 8.2%14.5%

Key Points – From siegel + gale 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Learning Objectives What we can do… Right Now!

Ponder This Who Are Our Customers Members

What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Ready But First… Is our Club Actually READY for New Members?

The Questions Is our Club… Attractive…Relevant?

Attractive & Relevant Indicators Club is active… Is “doing” things Club is active… Is “doing” things Get to meet & know local Leaders Get to meet & know local Leaders Good Website, Facebook Good Website, Facebook Members feel involved Members feel involved Members and guests feel welcome Members and guests feel welcome Strong Camaraderie (and Fun) Strong Camaraderie (and Fun) Respects Members’ Work Respects Members’ Work And much more...

Survey Exercise Survey Our Club

NO to any question? to any question? Survey Results

What Our Customers Value 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Attraction How Do We Attract New Members? Appeal to Them

3 Steps to Attraction 1.The Ask / Answer

Ask Exercise Meet Mary Smith

What Our Customers Value 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Initial Attraction – Key Words Local Local Friends Friends Leaders Leaders This Community This Community

Initial Attraction – The “Answer” It’s a leadership organization… we’re made up of business, we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Customer Profiles What About Other Prospective Members?

What Our Customers Value 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

3 Steps to Attraction 1.The Ask / Answer 2.Website, Facebook+

Your Website Does your website reflect what you told Mary?

Lamorinda Sunrise Message change the world? million members 34,000 clubs globally clean water for drinking... human health combating hunger... eradicating polio explore this site to learn more about Rotary International

My R/C Message Work with parents to improve local schools Provide scholarships to needy students Offer ethical and leadership education Improve the lives of people who didn’t get your opportunity Get involved and have fun!

What Works Better? 1.Rotary has 34,000 clubs in 200 countries and regions. 2.Rotary is in Albania to Zimbabwe 3.Rotary is eradicating polio. 4.Explore this site to learn more about Rotary International. 1.We are local business, professional and civic leaders. 2.We get to know one another. 3.We get things done in this community. 4.We are involved in the community and we have fun doing it.

Build a Better Website Who are we? Who are we? What do we do? What do we do? What’s in it for You? What’s in it for You?

What’s In It For Our Customers? 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Who ya going to call? Call our Ghost Buster team (1)Membership Trainers Jim Adamson, PDG Bruce Falkins, PDG (2) Zone 24 Public Image Coordinator Sean Hogan (D5050) (3) Membership Area Representatives Steve Weidenbach, MARs Chair D5060 See - “DISTRICT” - “Membership Matters!”

3 Steps to Attraction 1.The Ask / Answer 2.Website, Facebook+ 3.The First Impression

The First Impression What creates an impression? _______________ _______________

How Do We Treat Our Guests? Is every guest special?

Do We Rush the Question?

Is Your Club Like Cheers? Sometimes you want to go, Where everybody knows your name, and they’re always glad you came.

What Our Customers Value 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Keep ‘em Retention The Joliet Club has 100% Retention

What Our Customers Want 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Why They Leave? If you do nothing... 15% will leave “Not Worth It” Cut This 50%

5 Steps to Retention 1.Orientation

5 Steps to Retention 1.Orientation 2.Induction (make it personal)

Induction Exercise Meet Mary Smith’s Family

5 Steps to Retention 1.Orientation 2.Induction (make it personal) 3.Friends (#1 reason for staying)

5 Steps to Retention 1.Orientation 2.Induction (make it personal) 3.Friends (#1 reason for staying) 4.Involvement opportunities

5 Steps to Retention 1.Orientation 2.Induction (make it personal) 3.Friends (#1 reason for staying) 4.Involvement opportunities 5.Add Rotary knowledge

Twelve Letter Topics 1. Welcome 2. Communications 3. Classifications 4. Rotary Basics 5. Club Service 6. Vocational Service 7. Community Ser. 8. International Ser. 9. Youth Service 10. Our Foundation 11. Attendance 12. Sponsoring

Where to Find Information?

Website Resources Preparing your Club to Grow Preparing your Club to Grow What’s Rotary What’s Rotary Member Induction Script Member Induction Script Action Items Checklist Action Items Checklist 12 letters 12 letters ….. And Much More ….. And Much More

What You Can Do – Right Now! 1. List Members <24 months 2. Schedule Work/Personal Talks 3. Meet personally re Interests 4. Start personalized Inductions 5. Start New Member letters 6. Board adopts “name/work” 7. Top “Easy To Do Take Away” implemented 8. Plan to turn “NO’s” into “YES’s” Easy Now Actions!

Within Next 30-Days Within Next 30-Days! 1. All members develop the “What’s Rotary” response. 2. Review & update Website 3. Assign Greeters/protocols 4. All members begin knowing names/vocations of all others 5. Continue vocational talks by all members 6. Top three “NO’s” are turned into “YES’s” Easy 30 Day Actions

Within 90-Days! 1. All members know names/vocations of all & continue work/personal talks for all 2. Guests/Visitors all feel welcome 3. All members feel welcome — Cheers! 4. All members involved 5. Remaining “NO’s” are turned into “YES’s” 90 Day Results

What Our Customers Value 1.Local Impact 2.Friends and Contacts 3.Vocation - Value Me & My Work 4.Leaders to Work With

Membership “Our organizational priority is, and must be, membership … without members, there would be no Rotary.” - John Hewko, General Secretary of Rotary International

Questions