What is it? How do we use it? What can we learn from it?

* Television: news, advertisements, sitcoms * Radio: talk shows, advertisements, sports channels * Internet: news, videos, articles, sound clips, “social media” * Writing: books, magazines, newspapers * Me-di-a noun all the means of communication, as newspapers, radio and TV, that provide the public with news, entertainment, etc., usually along with advertising * Why do we need media? How is it useful?

* Literature: books, magazines, newspapers * Reading: accuracy, ability and comprehension * Writing: accuracy, ability and clarity * Lit-era-cy noun the state or quality of being literate specifically a) ability to read and write b) knowledgability or capability [computer literacy] * Why is it important to be literate? How does it help?

* What does word choice mean? * How can we effectively use vocabulary? * Why is word choice important? * Examples: * Instead of pretty we say beautiful; instead of ugly we say hideous * Instead of saying “stuff”, we say specific things like “socks” or shoes” * In advertising every word they use is important! If they use a word with a negative connotation (bad meaning/idea/association) it could be detrimental (very harmful) to their product

* Slogans use catchy word choices and persuasive techniques to make them catchy and memorable: How do these do that? * Oscar Meyer: “I wish I were an Oscar Meyer weiner, that is what I’d truly like to be. ‘Cause if I were an Oscar Meyer weiner everyone would be in love with me!” * McDonald’s: “We love to see you smile!” ; “Ba da dup bup da I’m lovin’ in” * Skittles: taste the rainbow! * Kit Kat: “Give me a break, give me a break, break me off a piece of that kit kat bar!” * Klondike Bar: “What would you do for a Klondike?” * Subway: “Subway, Eat Fresh!” * Taco Bell: “Think outside the bun.” * Tootsie Roll Pop: “How many licks does it take to get to the center of a Tootsie Roll Tootsie Pop? The world may never know.” * Burger King: “Have it your way.” * Car Insurance: “Nationwide is on your side”, “Like a good neighbor state farm is there!” “You could save 15% or more on car insurance with Geico” * Apple: “Soon there will be 2 kinds of people. Those who use computers and those who use apples.” * Kay Jewlers: “Every kiss begins with K” * Trix Cereal: “Silly rabbit, Trix are for kids!”

* Answer whether each of the following statements are fact or opinion. * Ms. Roed is a terribly mean teacher. * Ms. Roed attended the University of Mary Washington. * Ms. Roed is engaged to a very handsome man. * Mrs. Gunnett works at Locust Grove Middle School. * Mrs. Gunnett has a driver’s license. * Ms. Roed is getting married in a beautiful garden. * Mrs. Gunnett is an amazing teacher mentor.

* What is a visual image? * Billboard, poster, advertisements (magazines, TV commercials) * Why are visual images important? * “A picture is worth 1,000 words”, adds in what people may not want to read, is faster than words * Images can change the way we view the same slogan over and over

Each of the images below have a message. What do the images have in common? How are they different? Do you think they work?

* Each of the images below have a message. What do the images have in common? How are they different? Do you think they work?

* Bandwagon: * Bandwagon: the idea that everyone else is doing it * Alliteration: * Alliteration: repeating the same first letter of words in succession to emphasize a point * Repetition: * Repetition: To repeat something you already said so people will hear it over and over again and eventually agree with it * Scapegoating: blaming someone else for all people’s problems * Straw Man: taking an opponents untrue claim and blowing it out of proportion so that it seems that your opponent is not credible * Rhetorical Questions: * Rhetorical Questions: Asking questions that people already know the answer to so eventually they think your answer is right * Association: * Association: using something people already like with something else * Beautiful People: * Beautiful People: “if you use this product you’ll be pretty too!” * Celebrities: * Celebrities: “you can own the same things the famous people do!” * Plain Folks * Plain Folks: regular people advertised so that people think they are just like them * Experts: * Experts: using scientists and other experts to help make a product sound reliable * Symbols: * Symbols: Using symbols like family, home that make people comfortable * Emotional Appeal: * Emotional Appeal: Appealing to a person’s emotion, ex: fear, happiness, sadness, etc.

* PSA stands for Public Service Announcement * Bullying PSA Bullying PSA * Cyber Bullying Commercial Cyber Bullying Commercial

* Images found on the following websites: * Gun image : theskunkpot.com * money image: * sloganed image: * Oven picture: * 78 degrees: * Yellow sign: carolspetgrooming.com