2015 Chicago White Sox Partnership Proposal Dan Musilek
White Sox Attendance Trending Upward 30 teams play 162 games, April-September 81 home games White Sox attendance rank up five spots from last season 2014 Rookie of the Year on roster At the All-Star break 2014: -Fourth highest gain in the MLB Nielsen ratings -16% higher from this point last season -24% higher than 2013 final report
Our Brand is Committed to Active community involvement & give back for area youth athletes Drive positive social change via role models Creating new athletes
One of a Kind White Sox, Bulls, Blackhawks, Bears, Cubs, and Collegiate Sports 12, 000 sq/ft of sales space Four video walls *Open year round*
Up the Ranks Viewership on CSN Chicago increased by 4 percent at the end of 2014 season 37,000 households tuning in per game 56 game broadcasts to occur on WGN-TV All 162 games broadcast through AM 670 The Score
One Big Family 12 family Sunday games Presented by The University of Chicago Medicine Comer Children's Hospital Fundamentals deck Reach the youthful generation
Re – “Surface” 3 former All-Stars added to 2015 roster Zach Duke – 2009 Melky Cabrera – 2012 (All-Star Game MVP) Jeff Samardzija – 2014 Reigning 2014 AL Rookie of the Year – Jose Abreu
Re – “Surface” All White Sox staff will utilize Microsoft Technology Customer registration for raffles and contests completed with Microsoft Surface Designated stations for Microsoft Stores inside stadium advertising Microsoft Technology
Utilize Shared Values to Achieve Goal Personal Experience Celebrate Winning Build Lasting Relationships Striving to Be the Best
Kinect Sports “Fan Zone” Fans can compete head to head with Kinect Sports home run derby Three outs to hit as many home runs as possible Participant with most homeruns wins Winners will be announced on jumbotron at the end of the seventh inning Microsoft Xbox and Kinect Sports advertisement prominent on jumbotron during announcement
Enjoy and Entertain with White Sox Hospitality Tickets available for each White Sox home game Club Level season tickets Use tickets to: -Reward employees -Entertain clients -Network with colleagues 50 tickets donated throughout season to charity of choice with in-game recognition
Welcome to the Club Grand Slam Partner - $500, Advertisement year round Double-Play Partner - $200,000 - Advertisement during season Around-The-Horn Partner - $50,000 - Advertisement up to All-Star Break Sunny Day Partner - $25,000 -Spring Training Advertisement
Microsoft and Chicago White Sox Partnership Marketing Elements of Partnership In arena awareness & Branding -In-game Kinect Fan Zone -Jumbotron advertising -“re-SURFACE” Community -White Sox Academy -Visit local youth fields -School Visits Hospitality - Tickets & donation to charity