Dunkin Donuts Survey Results Example: Your presentation will be longer.

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Presentation transcript:

Dunkin Donuts Survey Results Example: Your presentation will be longer

Which slogan do you think is the best for an iced-tea product?

 After analyzing the survey results we chose to use the slogan: Rolling in the Tea because it received the most votes

Question : How frequently do you go to Dunkin Donuts?

 After analyzing the data we saw that 29% of our responders went to Dunking Donuts everyday  And over 41% went at least once a week  These results told us Garnet Valley High School students would be a great target market for our iced-tea  If we are able to develop the right marketing mix we should be able to sell to this population