Building a global business digital marketing Pradeep Chopra Co-founder, OMLogic Consulting

Whizlabs Software “Global Reach from an Indian Beach”

Whizlabs in People with no clue about Selling Rs 45,000/- (personal savings) Good Product for IT Professionals No Customer

Whizlabs in 2005 One of the Global Leaders 1M Unique Visitors in a niche community Over 400,000 Users Customers in over 130 Countries Over 70 Enterprise Customers 95% Revenue from Outside India Yet, No Sales Team | No Visit Outside Delhi “We don’t go anywhere, we reach everywhere!”

The Turning Point… Jan 10, 2001: Launched Java certification product Jan 28: Sold online to someone in US for 25$ August: Launched 2 nd Product And Whizlabs started…

Time to Sell Pre-order

Revenue Distribution

Key Corporate Customers

Why global and what’s the opportunity? Internet has created a level playing field, independent of: –Time –Distance –Capital

Why global and what’s the opportunity?..contd 1st Billion Internet Users

Our Learnings… What Worked?

What Always Works?

Let’s look at an example

Top Line Grew by 25% Old websiteNew website How?

We Inquired “Who is visiting our website?”

What We Discovered? Professionals thinking “Why certification?” Professionals thinking “Which certification?” Professionals thinking “How to prepare?” Professionals clear about everything. Now looking for specific product. Not talking to them Talking to them – but not clear

Impact Loosing customers during trust building stage No relationship with customers Talking to a small % of potential customers

What We Decided? Articles on “Why to certify?”, “Which certification is for you?” Preparation guides for all certifications Revamped site navigation and user experience “Talk to customers at every stage in the sales cycle” Result: 25% increase in Revenue

What Worked? Pricing: Going Global, Staying Local –Pricing Vs Quality –Differential Pricing

What Worked? B2B Works

What Worked? … contd Beyond Sales & Marketing –Hiring –Market Research –Branding

What Worked? … contd Organic Rankings: Localization

What didn’t? … contd $/customer

What didn’t? … contd Scale

What didn’t? … contd Customer Engagement

What didn’t? Communication (language)

What didn’t? … contd Online +

Marketing is Marketing Business Strategy Marketing Promotion (Product, Service or a Brand) SEOSEM

The Current Reality Marketing Business Strategy MarketingPromotion (Product, Service or a Brand) SEOSEM Online Marketing Marketing

Thank you! Q & A Presentation available at