| June 24, 2014 Presented by Ben Gray | App Quality Evangelist Ensuring Your Mobile Apps Delight Users & Beat the Competition

| 2 APPS ARE THE FRONT DOOR TO YOUR BUSINESS

| 3 YOUR APPS HAVE TO DO MORE THAN JUST WORK 3

| 4 THEY HAVE TO DELIGHT YOUR USERS

| 5 USERS ARE MORE VOCAL THAN EVER

| 6 5 REASONS THIS REALLY MATTERS

| 7 1. THE APPS ECONOMY IS ULTRA-COMPETITIVE

| 8 2. SWITCHING COSTS ARE AT OR NEAR ZERO

| 9 OpenSignal Android Fragmentation Visualized (July 2013) 3. DEVICE FRAGMENTATION IS GROWING

| 10 Business Insider (Business Intelligence Estimates) IT’S NOT JUST MOBILE

| THE SPEED OF DEVELOPMENT & TESTING

| 12 ARE YOU PREPARED?

| The Challenge

| Formerly uTest, the leader of in-the-wild testingFormerly uTest, the leader of in-the-wild testing Offices around the globeOffices around the globe –Boston, Berlin, San Mateo, Seattle, Poland, Israel and more Founded in 2007Founded in 2007 Raised 5 rounds, totaling $80 million in fundingRaised 5 rounds, totaling $80 million in funding –Latest round led by Goldman Sachs Recognized by press and peersRecognized by press and peers –Named one of Forbes Most Admired Companies 2 years in a row –Named one of Inc. 500’s Fastest Growing Companies 2 years in a row 14 A LITTLE ABOUT APPLAUSE

| 2,000+ CUSTOMERS 15 APPLAUSE BY THE NUMBERS 40,000+ BUILDS TESTED 140,000+ PROFESSIONAL TESTERS 100 million+ APP STORE REVIEWS CRAWLED MORE THAN 1 MILLION IN-THE-WILD ISSUES REPORTED BY TESTERS

| 16 A FEW OF OUR CUSTOMERS RetailTravelSocialMedia

| 17 A FEW OF OUR CUSTOMERS (CONT.) GamingTelcoSoftwareFinancial

| USERS DON’T COMPARTMENTALIZE QUALITY 18

| 19 WINNING APPS & COMPANIES DON’T EITHER

| 360°APP QUALITY QUALITY, DEFINED BY YOUR USERS 20 APPLAUSE ENABLES YOU TO ACHIEVE

| 21 IN-THE-WILD TESTING SERVICES Testing beyond the QA lab (in-house or offshore) Coverage where your users live, work & play Across devices, OSes & carriers Community-driven Fully-managed service

| IN-THE-WILD TESTING SERVICES FUNCTIONAL TESTING USABILITY TESTING LOCALIZATION TESTING LOAD TESTING SECURITY TESTING Do your apps function flawlessly in the hands of your users? Are your apps as intuitive and easy-to-use as you think? Are your apps primed to thrive in different markets & cultures? Can your apps handle the peaks & pressures of the real world? Are your apps protecting your users data & privacy?

| 23 APP QUALITY TOOLS APPLAUSE SDK Discover crashes in real time and distribute builds APPLAUSE ANALYTICS Listen to what your users are saying in the app stores 360°APP QUALITY DASHBOARD Access all of your app quality results in a single place

| THE APPLAUSE SDK 24 End UsersDeveloper Build distribution 1 In-app bug reporting 2 Crash log reporting 4 In-app user feedback 3 Product/Marketer Sentiment analysis 5 Builds User feedback Crash logs BugsBugs & crashes Tester

| 25 APPLAUSE ANALYTICS DASHBOARD

| 26 USER REVIEW SENTIMENT

| 27 CUSTOMIZABLE APP COMPARISONS

| ° APP QUALITY™ DASHBOARD

| 29 HOW APPLAUSE HELPS ENTERPRISES Protecting the world’s largest brands –Today’s biggest brands turn to Applause to ensure their app quality, with app store analytics, crash monitoring and in-the-wild testing, brands can be confident in their apps Augmenting staff intelligently –No matter the size of your existing QA team, there is always a need for scale on demand – Applause scale your testing efforts intelligently Lowering app quality costs –Applause can capture issues in-the-wild before your users or your boss, reducing your costs Enabling the ultimate test coverage elasticity –Leverage the global community of professional testers to test on a variety of devices and form factors as your business demands

| Modern apps require a new recipe for success –Infinitely more variables (devices, OSes, carriers, locations, use cases) –Apps must go beyond merely “good enough” to delight users –Traditional methods & playbooks won’t suffice Companies must play catch-up –App quality no longer just a CIO & CTO problem; matters to brand & biz –Move beyond lab to where users live, work & play –Inside-out approach is no longer enough 360°app quality is an integrated, holistic view of app quality –Requires modern tools and analytics that raise the bar on app quality from the perspective of your users –Necessity due to outsized user expectations + voices that travel far & wide KEY TAKEAWAYS 30

| The Challenge QUESTIONS? THANK YOU Ben Gray | App Quality Evangelist |