INTRODUCTION The Exhibitor It is very important as an exhibitor that you understand your main reason/ objective for participating in the expo. Once you have this at the foundation of your plan, you will be able to maximise your returns from being a part of this expo.

Why Participate Maximizing Your Booth Planning for your Booth Executing the Booth WORKING THE PLAN

Why Participate Opportunity to showcase products locally & internationally Ability to interact with customers on a one-to-one basis Engage potential & existing buyers in your business process. Main Objective This gives the visitor a feeling of who you are. This main idea will affect the visitor throughout the entire exhibition. To create, own and capitalize on that one idea that represents your company’s true image, mission, vision in its entirety.

Maximizing Your Booth Staff at booth should be well informed about the business that you do. Know your key customers in advance. Be prepared to engage them. Design & Interaction of boot should have a Unique touch that separates you from the competition. Ability to reach all the human senses. Take away novelty must be useful and relevant to your brand/product. Working The Plan

Booth must be eye catching and memorable. Content must be easily understood. Must have excellent communicators. Must be able to appeal to the human senses (touch, taste, smell, sight, sound) Put your most knowledgable person of your business processes in the booth. Booth must flow and all aspects integrated. Don’t go for a booth that is complex and overly technical. Don’t go to the expo with a team that has not been properly briefed. Avoid technology over kill (the human touch is essential) Planning For Your Booth

EXECUTING YOUR BOOTH Tru–Nation

EXECUTING YOUR BOOTH Overhead View

EXECUTING YOUR BOOTH The Orchard A synopsis of the pure and organic growing process, showcasing samples of fruit and fruit trees.

Example text Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text EXECUTING YOUR BOOTH Tru-Nation Booth (interior)

EXECUTING YOUR BOOTH The Factory Model showcasing fresh fruit straight to the bottle, highlighting Tru-Nation’s gems of manufacturing –Truly Jamaican; Quality Every time; Safety Counts; 100% Freshly Squeezed

EXECUTING YOUR BOOTH The Supermarket This model showcases merchandising initiatives, with a real-life simulation of Tru-Nation’s through the line connection in the trade.

The People EXECUTING YOUR BOOTH This model serves as the information hub of Tru-Nation, which promotes consumer interaction and outreach.

Working The Plan THE KEY IS CREATING A PLAN THAT WILL HELP TO MAXIMIZE YOUR PARTICIPATION AS AN EXHIBITOR AND EXECUTING THAT PLAN IN AN EFFECTIVE AND EFFICIENT MANNER.