Web 2.0 and Social Media 101. What is Web 2.0 and Social Media? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged.

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Presentation transcript:

Web 2.0 and Social Media 101

What is Web 2.0 and Social Media? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology. Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet. Social media are web and mobile tools used for sharing and discussing information.

Web 1.0 vs. Web 2.0 Web 1.0 was about readingWeb 2.0 is about writing Web 1.0 was about owningWeb 2.0 is about sharing Web 1.0 was about companiesWeb 2.0 is about communities Web 1.0 was about home pagesWeb 2.0 is about blogs Web 1.0 was about portalsWeb 2.0 is about RSS and syndication Web 1.0 was about taxonomyWeb 2.0 is about tags and folksonomy Web 1.0 was about NetscapeWeb 2.0 is about Google Web 1.0 was about wiresWeb 2.0 is about wireless Web 1.0 was about dialupWeb 2.0 is about broadband Adapted from

Social media is a conversation between people… Supporters Participants Audiences Donors Thought Leaders And guess what? The conversation is NOT controlled… Not organized… Not on message…

184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal SOCIAL MEDIA USE IS GROWING

Why Now? Better access to technology for the average user – higher speed Internet connections, faster computers, better cell phones, etc Millennials are known as digital natives, having lived with the internet all of their lives. Young people are beginning to expect and demand their employers and others to use online media to recruit, communicate, engage, and manage knowledge. Those who use technology will outlast those who dont.

Why does it matter? Web 2.0 and social media technologies are about connecting people information and each other so they can better create and collaborate. This user-driven form of community development is becoming an essential driver of civic engagement. We need to be in touch with how our constituents interact and communicate both with us and each other. Web 2.0 and social media technologies will help strengthen and enhance traditional communication and recruitment strategies.

What am I missing out on? Viral nature of Web 2.0 and social media technologies Improved customer service Increased storytelling

Resources Corporations Resource Center TechSoup Beth's Blog: How Nonprofits Can Use Social Media NTEN: Nonprofit Technology Network