Ψ Sport- and Health Sciences AFRESH: Activity and Food for Regional Economies Supporting Health. Seminar Lifelong Physical Activity - Increased Happiness for All? Organized by the EU-Office South Finland Brussel, 22 th of February 2011 (phD cand) Marcus Zinsmeister

Ψ Sport- and Health Sciences Agenda AFRESH Facts and Challenges Workflow of AFRESH

Ψ Sport- and Health Sciences AFRESH... Is supported by the 7th framework programme for Research and Technological Development (FP7) Is funded within the section „Regions of Knowledge“ Lasts three years Includes a total budget of 3.2 Million € Aims to systematically develop a common research agenda that unites nutrition and physical activity science with the intent to reduce diet and inactivity related diseases in Europe

Ψ Sport- and Health Sciences AFRESH – Project partners Rt lkjl Project Management Project Partners

Ψ Sport- and Health Sciences Agenda AFRESH Facts and Challenges Workflow of AFRESH

Ψ Sport- and Health Sciences Building a bridge Food Land Activity Land Research Research and Dissemination Gap Prevention Health Promotion

Ψ Sport- and Health Sciences The Challenge 2011

Ψ Sport- and Health Sciences We share common perspectives! noncommunicable diseases (CHD, Cancer, COPD, Diabetes) Risk Factors (weight, BMI, cholesterol etc.) common preventable risk behaviours (unhealthy diet, inactivity, tobacco use)

Ψ Sport- and Health Sciences Is there a gateway to health? HEALTH Physical Activity Healthy Nutrition Decent alcohol consum Decent alcohol consum No tabac consum (Kandel, D., (2002). Stages and Pathways of Drug Involvement. Examining the Gateway Hypothesis. New York. Cambridge University Press)

Ψ Sport- and Health Sciences Preventive Medicine 46 (2008) 216–221 Is physical activity a gateway behavior for diet? Findings from a physical activity trial Gareth R. Dutton a,*, Melissa A. Napolitano b, Jessica A. Whiteley c, Bess H. Marcus d a Florida State University College of Medicine, Department of Medical Humanities and Social Sciences, 1115 W. Call Street, Tallahassee, FL , USA b Temple University, Center for Obesity Research & Education, Philadelphia, PA 19140, USA c University of Massachusetts Boston, Department of Exercise and Health Sciences, Boston, MA 02125, USA d The Miriam Hospital and Brown Medical School, Centers for Behavioral and Preventive Medicine, Providence, RI 02903, USA Conclusions. Although fat intake decreased in the context of this PA intervention, fruit/vegetable intake remained unchanged. Also, PA did not serve as a gateway behavior for dietary improvements. In fact, improvements in activity were associated with increases rather than decreases in fat intake.

Ψ Sport- and Health Sciences Physical Activity The overweight equation Energy Intake Energy Expenditure Weight Loss =- Nutrition

Ψ Sport- and Health Sciences Interaction between physical activity and diet in regulating body weight Energy surplus Energy balance Energy deficit Poor Homeostatic Mechanisms Sedentary lifestyle High-fat diet Physical Activity DIET and exercise Strong Homeostatic Mechanisms (Moore, 2000)

Ψ Sport- and Health Sciences Physical activity is more than a calorie burning agent DiseaseEvidence Diabetes IIstrong Cardiovascular Diseases strong Strokestrong Well-beingmoderate Mental health (depression) moderate Cancer (Colon cancer)moderate Brain functionstrong

Ψ Sport- and Health Sciences Potentials of physical activity and nutrition Physical ActivityNutrition strong evidence in reducing risks and enhancing health Weak(er) evidence for reducing risk factors no subjective needs, no demands and unattractive product manifest subjective needs and demands for attractive but often unhealthy products low compliance High(er) compliance

Ψ Sport- and Health Sciences Summary Facts Food Land Activity Land A gateway does not exist Caloric restricition can reduce body weight effectively Physical active individuals maintain weight more likely than inactive individuals Physicial activity is closely connected to many other risk factors /diseases Common perspectives The potentials of physical activity and nutrition are complementary

Ψ Sport- and Health Sciences First steps are done... “Promoting healthy diets and physical activity: A European dimension for the prevention of overweight, obesity and chronic diseases” STATE OF THE ART AT EUROPEAN LEVEL Unhealthy diets and lack of physical activity are the leading causes of avoidable illness and premature death in Europe. The rising prevalence of obesity across Europe is a major public health concern. Green Paper

Ψ Sport- and Health Sciences Agenda AFRESH Facts and Challenges Workflow of AFRESH

Ψ Sport- and Health Sciences Goal of AFRESH To systematically develop a research agenda for nutrition and physical activity!

Ψ Sport- and Health Sciences Workflow of AFRESH Comparison of RDC Offer Stakeholder map Comparison of RDC Offer Stakeholder map Comparison of Needs and Demands Matrix Comparison of Needs and Demands Matrix Selection of Research priorities SWOT / SOR Selection of Research priorities SWOT / SOR Joint Action Plan Recommendations & Business plan Joint Action Plan Recommendations & Business plan AFRESH Ideas Brainstorming AFRESH Ideas Brainstorming Concepts & Strategies for product and service innovation Networking & funding Concepts & Strategies for product and service innovation Networking & funding Mentoring/ Change Management Toolkit for RDCs Mentoring/ Change Management Toolkit for RDCs Analysis Initiatives to improve integration Measures for implementation Knowldege transfer and dissemination Knowlege transfer & conferences Knowldege transfer and dissemination Knowlege transfer & conferences

Ψ Sport- and Health Sciences Thank you for your attention! Let´s get ready and prepare for the food and activity land!