short bio of Oliver Jamie statistics and facts about food and nutrition Jamie’s approach about how obesity and unhealthy eating habits should be improved social implications of his activity

“the one who wish to change the world” → transform the way we eat → re-address the balance

culinary talent and passion for creating fresh, honest and delicious food fame and charm appearances in media the power of food maintaining health celebrity chef

→ his movement aims at families and different communities change not only on individual, but on governmental level, too → proposes a business model

America is the unhealthiest country of the world → shorter lifespan → obesity → unhealthy eating habits statistics and facts → diet-related diseases → eating the liver to death

judging the circumstances?? Huntington has been called the unhealthiest city in America where nearly half of the adults are considered obese kids in an elementary school class in Huntington, West Virginia have trouble identifying fresh fruits and vegetables click: potato or tomato? Where does dinner come from? A box. The freezer.

→ supermarkets → fast-food → highly processed food fresh food

to make changes in our lifestyles is unavoidable … but how to start these changes? “I came here to start food revolution.” → a five to seven years project “Standard American Diet” – it is truly SAD

focus on the following aspects: → food revolution in education – teach children about food → buy proper and fresh food from local growers → develop skills to cook “food ambassadors” free cooking lessons → fast food-industry without excess of fat, sugar and salt

“My wish is for you to help a strong sustainable movement to educate every child about food, to inspire families to cook again and to empower people everywhere to fight obesity.” (Jamie Oliver) meets resistance people don’t want to be helped “Don’t judge me!”

be attentive of what you eat!