Quest Conference | 1 st March 2012 A PROGRAMME OF INTERVENTION FOR THE RISING OBESITY EPIDEMIC IN THE COMMUNITY

Quest Conference | 1 st March 2012 Obesity in the UK » Men 24% in 2004 (up from 13% in 1993) » Women 24% in 2004 (up from 16% in 1993) » Estimated that in 2010, 28% of women and 33% of men in the UK officially obese Source: Tackling Obesity – Foresight Report, 2007

Quest Conference | 1 st March 2012 The Stark Facts » 11 million more obese adults in the UK by 2030 » Total of 26 million people, that’s 40% of the population » This will create an additional ♦ 6 to 8½ million cases of diabetes ♦ 5.7 to 7.3 million cases of heart disease and stroke ♦ Half a million cases of cancer Source: The Lancet, Volume 378, Issue 9793, Pages , 27 August 2011Volume 378, Issue 9793

Quest Conference | 1 st March 2012 Obesity – The Global Pandemic World Health Organisation (WHO) says that 65% of the World’s population lives in countries where overweight and obesity kills more people than underweight Source: BBC Health 27th August 2011

Quest Conference | 1 st March 2012 The Cost of Obesity in the UK » Obesity costs the NHS at least £500m a year » And the wider economy more than £2bn a year » By 2030, the Obesity prediction is that the direct NHS costs will exceed £2bn per year Source: National Audit Office 2011 Source: The Lancet, Volume 378, Issue 9793, Pages , 27 August 2011Volume 378, Issue 9793

Quest Conference | 1 st March 2012 Is Our Industry Having a Positive Impact ? How many facilities are equipped to deal with the obese population…… physically and mentally? Do you have the means to engage with the obese population? “We shall build it and they shall come” – The Obese won’t & don’t

Quest Conference | 1 st March 2012 Engaging With Your Client » Why do traditional marketing techniques fail to reach out to this market? » Are they ready for your facility – is their a pathway for them? » Do they require or deserve something tailored?

Quest Conference | 1 st March 2012 Meet them where they are at… » Wherever they are comfortable »At Home »The Church Hall

Quest Conference | 1 st March 2012 Outreach – do you fulfill your social responsibility? » Chance to develop trust, rapport & confidence “in their backyard” » Introduce exercise – specifically for them > Life Fitness Circuit Series – perfect fit > Mobile fitness > Stepping stone to Leisure Facilities

Quest Conference | 1 st March day programme is supported by Weight Loss Guru dotcom » Video Resources » Structured Programme » Community Blogs » Pete’s Blog » User Journals » These pages can be gym branded

Quest Conference | 1 st March 2012 It’s the support and simplicity that makes it special?

Quest Conference | 1 st March Simple Tools – that get Results » 3 Nutritional Tools » 3 Exercise Tools » 3 Behavioural Tools

Quest Conference | 1 st March 2012 It’s different and it works » No rules just tools » No counting calories » Simple structured programme » Combines online resources and video content » 24/7 online support » Builds confidence and self belief » A growing social network of support

Quest Conference | 1 st March 2012 CASE STUDY » Sample Size 124 participants » Average Weight Loss 8.4lbs » Average Inch Loss 7.4 Inches » Average Inch waist 2.4 inches » Average increase in activity/week 2.3 Freedom Leisure Trust, Hailsham, East Sussex Group lead by WLG trained instructor

Quest Conference | 1 st March 2012 Affiliate License » No financial Outlay – No Risk » Profit Share – sales price to be determined » Co-branded web page » Activation tokens unique to each club » Monthly tracking and activation report » Presentations & workshop by Pete Cohen

Thank you Any questions?