11 IAT 102 Graphic Design. 11 The digital revolution and beyond: Review Graphic Design meets the Computer Type Design in the 90s: Emigre, Greiman, Brody,

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Presentation transcript:

11 IAT 102 Graphic Design

11 The digital revolution and beyond: Review Graphic Design meets the Computer Type Design in the 90s: Emigre, Greiman, Brody, Carson

Jan Tschichold. Die Frau ohne Namen The New Typography- -Dynamic force must be present -Sans- serif - Kinetic design of contrasting elements -Flush left text with ragged right -White space -Rules, brars, boxes used for structure, balance and emphasis - (Chapter 16, Meggs) The New Typography - Germany 1928c

Armin Hofmann, 1954 Swiss Design -1950’s (International Typographic Style) - asymmetrical organization - grid - objective photography - abstracted repeated geometric form - clear and factual - sans serif typography -Design solution comes from content Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann - (Chapter 18, Meggs)

New York School - America 1940 – 1970’s Paul Rand, cover for 'Direction' magazine, x Paul Rand - - invented shapes could be symbolic and expressive -Strong form (shape, colour, line, value,...) -Reduce communication content to symbolic essence. - - (Chapter 19, Meggs)

h?v=hH446lgDrW8&feature=r elated

Designer Jamie Reid 1977

Graphic Design meets the Computer

Susan Kare - Macpaint - control panel, 1983

Susan Kare - Macpaint - interface, 1983

The New Wave - Holland & America 1970’s retained certain Swiss elements subverted the grid playfully incorporated eclectic cultural references Replaced objectivity with a reflective subjectivity Inspired by new forms electronic media Cover for WET magazine, designed by April Greiman, 1979.

Emigre Magazine, 1984-

Rudy van der Lans – Émigré magazine – late 1980’s (Netherlands)

Emigre_magazine Emigre Type Foundry Rudy VanderLans Zuzana Licko

Postmodern Design- 1980’s - Breaking and expanding the rules of the Swiss style - Complexity - Ornaments - Odermatt and Tissi - Weingart - Schraivogel - Sagmeister (Chapter 23, Meggs) Ralph_Schraivogel, 1989

Postmodern Design- 1980’s Postmodernism was an international style, influencing all aspects of design.

The Dancing House by Vlado Milunić and Frank Gehry 1992

Postmodern Design - Wolfgang Weingart

Does It Make Sense? April Greiman 1984

Neville Brody

Neville Brody Face Magazine

David Carson

David Carson, 1995, Ray Gun Magazine, the End of Printthe End of Print

Graphic Design develops a conscious

Postmodern Design- 1990’s -- Found elements -- type in bars -- collage approach -- decoration -- humor / playfulness - grunge typography - Art Chantry - Sagmeister -Tibor Kalman -David Caron Art Chantryl, 1994

Tibor Kalman

Clicker question What is the difference between international typographic style and new wave? A)Uses grids B)Asymmetrical layout C)Subjective D)Symbolic E) Uses graphics

Clicker question What is the difference between international typographic style and new wave? A)Uses grids B)Asymmetrical layout C)Subjective D)Symbolic E) Uses graphics

fin