@VOLCROWE

Develop new models of motivations for volunteering in the context of non-commercial crowdsourcing projects. Evaluate a range of possible interventions in the volunteering process to optimise the user experience. Develop an operational understanding of the effective management and organisation of digital volunteering projects. Aims & Objectives

Big Data (images, movies, audio) Volunteers Knowledge creation (public good) A Zooniverse Project

Extensive data collection Large scale survey of Zooniverse users following pilot Ethnographic study with daily diary-keeping Interviews with volunteers and project organisers Analysis and articles Study of gamised activity published in conference proceedings and full paper submitted to European Journal of Information Systems Developed a unique tool for assessing project outcomes and a positioning matrix; article accepted for publication in Computing in Science and Engineering Analysis of the link between participation and learning about to be submitted to the Journal of Science Communication Project Progress

Social Capital Engagement Private Consumption Public Good Relative Contribution Human Capital Religiosity

Motivation Factor Scores XX

Link between human capital and participation

Further analysis of the ‘user-side’ More detailed study of the role of relative contribution versus other key determinants: ‘standing out from the crowd’ Investigation into online and offline social capital and their role in motivating participation Analysis of ethnographic work and more detailed understanding of the role of work versus play Develop understanding of the ‘organiser-side’ A detailed analysis of effectiveness of interventions Use interview data to map organisational structure and model decision making and management processes The Year Ahead