Brought to you by: Sarah Jann Tiffany Moore Justin Oliver Tyler Rose Scott Womack.

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Presentation transcript:

Brought to you by: Sarah Jann Tiffany Moore Justin Oliver Tyler Rose Scott Womack

Gender Roles: “Accepted behavioral norms assigned to each gender within a culture” Justin Oliver

AN INTERNATIONAL ADVERTISEMENT RELEASED BY BURGER KING Justin Oliver

AMERICAN APPAREL COMPANY Justin Oliver

Chinese Advertisement Russian Advertisement Justin Oliver

I am working with a librarian to get a full size photo for this page –this is a thumbnail (S. African Land Rover Ad nicknamed “Himba” ad”) Justin Oliver

Tiffany Moore Culture and Gender Roles India

Older Indian Print Ads Tiffany Moore

Newer Print Ads in India Tiffany Moore

Culture “In India, bangles, locket, and a vermillion mark on the forehead are symbols of a married woman. Daily the husband applies the vermillion on the wife’s forehead as it is believed to be connected to hi lifeline. When the husband dies, Rudali’s (professional mourners) come and strip the woman [of] these symbols” Tiffany Moore

Video Tiffany Moore

Mexico & South America Advertisement Top Selling Products: Travel Packages Alcohol

Women… Submissive, Obedient, Dutiful, Self- Sacrificing and child-centered “In the home” using household products Men… Masculine, Active, Aggressive and Hard- working Sarah Jann

Considerations… Time of day Product user Voice over Location of advertisement Sarah Jann

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