 Today, how are Latina women represented in Advertisement? › What do they do? › What are they like? › What do they want? › Stereotypes?

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Presentation transcript:

 Today, how are Latina women represented in Advertisement? › What do they do? › What are they like? › What do they want? › Stereotypes?

Videos:  Burger King Commercial: Sofia Vergara › Mk&NR=1&feature=endscreen Mk&NR=1&feature=endscreen  Diet Pepsi Commercial: Sofia Vergara › U1D7Gx4&feature=endscreen U1D7Gx4&feature=endscreen

 Sex in advertisement promotes disconnect and distance between women of the dream world which is advertising and real life Latina women.  Exploitation of female body and sexuality  Some of them even show pornographic characteristics.

Women are seen as being put on display Video:  Magnum Mystica: Eva Longoria › E9EFE E9EFE

 The Magnum Pun  Not only is Longoria being put on display in an erotic or pornographic sense, but the invocation of the Mayan culture adds an exotic element as well as puts the Mayan culture on display. › Cultural Voyerism : Putting someone’s culture on display and creating a stereotype of it.

Video:  Teleflora: Adrianna Lima ›  Myth of dream world  Women vs. the real world  Unreal expectations  Women seen as a vending machine  There seems to be a disconnect because when men see these women there is an unrealistic and unmet expectation that is not really satisfied.

 “Finally a cold Latina”: Cinco De Mayo 2004 › The message: Latinas are “muy hot” and overly sexual. The result: “We’d rather drink Corona”  Billboard ended up being taken down

 Summer’s Eve “Empowerment Campaign” › “Hail to the V” › Feminine Care & Hygiene product  GcTFvIqTU&feature=related GcTFvIqTU&feature=related › Accent › Lipstick › Reference to having kids (Family)

 Kleenex “Get Mommed Campaign” › Featured 8 different ethnic mothers to “nurse you back to health”  Got pulled and impossible to find videos now

 Video: › “Get Mommed” football   What she’s wearing  Her accent  “I grew up in an extended family of aunt’s, uncles, cousins, grandmas you name it”  “She loves to make salsa and is confused by American traditions”

 1 st Covergirl commercial: Sofia Vergara › wRpY&feature=related wRpY&feature=related  2 nd Covergirl commercial: Sofia Vergara and Ellen › hWbw hWbw

 Why do you think companies are creating these advertisements?  What is wrong with what they are doing?  Do you believe that they are creating ad’s like this on purpose?  Does it really help the careers of the people portrayed in them?