Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. Audio Video Production PSAs Public Service Announcements 1

Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. What is a PSA? A Public Service Announcement (PSA) is an advertisement broadcast free of charge by mass media ( newspaper, radio, TV, etc… ) to publicize a message in the public’s interest. 2

Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. Difference between Commercials and PSAs Commercials advertise goods and services for purchase from the companies that provide them PSAs primarily advertise for the causes and ideals of the various groups supporting them 3

Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. PSA Examples Most PSAs address topics that concern large groups of people, but they can also refer to smaller causes or ideals. Don’t Mess with Texas Anti-Bullying campaigns Say NO to Drugs I Want You for the US Army Can you think of other PSAs? 4

Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. Student Assignment: Creating a PSA Video Spot Research the cause or organization for which your group would like to do a PSA spot Create a rough draft of the copy text that will be used for the PSA Once the PSA video spot is approved, then the group will create it Required elements for your PSA video spot: PSA must be exactly 60 seconds long The final PSA video must be viewable on class projection screen Each team member must play a part on the PSA PSA presentations will be made to the class Grading criteria includes: Creativity of PSA Requirements met Quality of production Teamwork 5