Employ sales-promotion activities to inform or remind customers of business/product 4.04

DESIGN PROGRAM FOR EVENT

PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM PURPOSES Provide event/game information PROMOTIONAL TOOL – Keepsake/Souvenir Reminds fans of the team and encourage them to attend more games – Advertisements CONSIDERATIONS of LAYOUT Easy-to-find information about the game Contains space for advertisements – Must match theme – Must relate to target market

COMPONENTS of EVENT PROGRAMS ADVERTISEMENTS – GENERATE MORE REVENUE to help with program cost INFORMATION about the event – Players, coaches – Statistics, rules – Schedule, guests

PROCEDURE IN CREATING AN EVENT PROGRAM 1.Write a List of Contents and Components to include 2.Create Front Cover – Name of the event – Logos or names of main sponsors – Other relevant information (date, venue) 3.Create Back Cover – Trademark Information – Advertisement for future events 4. Decide on STYLE (Font, colors, etc.) 5. Create Contents Page

PROCEDURE IN CREATING AN EVENT PROGRAM 6. Create other pages as Promotional Tools – Articles about performers – History of venue/team/event – Photos of previous events 7. Layout the Advertisements – Match ads to relevant content – For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event 8.Proofread/ Edit for error 9.Print

CREATE AND ISSUE SCRIPT FOR GAME-DAY PROMOTIONS

WRITTEN TEXT of a play, movie, radio or television broadcast WHAT Makes-Up a Script? Audio Elements Video Elements Promotional Elements WHY Use a Script? Communication – Directions for event presentation staff Timing Programming – Incorporating audio and visual elements SCRIPT

CONSIDERATIONS OF SCRIPTS Announcers must read script in smooth, professional way – Before the event: Script writer and announcer should review script NEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAY Text should be clearly written – Double-spaced – Key points should be bold.

“You Do” In your group, you will create an EVENT PROGRAM for an event/game of your choice. You need to research what different programs look like for your event and follow the guidelines below to create a tangible program to be turned in for a project grade 1.Write a List of Contents and Components to include 2.Create Front Cover 3.Create Back Cover 4. Decide on STYLE (Font, colors, etc.) 5.Create Contents Page 6.Create 2 other pages as Promotional Tools 7.Layout the Advertisements 8.Proofread/ Edit for error 9.Final Creation