Each of these fast food companies and many others deliver varieties of techniques for commercializing their products so that it can attract people. All of the fast food companies and many more demonstrate various convincing techniques that may help to advertise their products. As the fast food restaurants become modernized, their advertising techniques have significantly changed with it, but their fundamental appeal remains the same.

MCDONALD'SCARL'S JR  McDonald's has incorporated various advertising techniques that aims for the children. Its techniques involve mascots like Ronald McDonald and the happy meal service that particularly aims for children.  Carl’s Jr. associates its advertising techniques that targets men. It uses celebrities for advertising their products. For instance, Paris Hilton has been used in a commercial that introduces a new cheeseburger.

Although fast foods are not found in the schools, many companies figured out ways through which they can make their products get entered into the school area. Companies like vending machine snacks, Coca-Cola are widely available in many schools of America. As the school administrator permits these foods around the school campus, they are allowing the advertisement of their products as well.

Carl’s Jr. are acknowledged of the demographic that they target for their customer base. They use supermodels and sex for making their cheeseburgers be sold. Other famous fast food companies use many techniques, but Carl’s Jr. always use sex as a convincing way for advertising their products.

This Carl’s Jr. commercial is always striking for they are innovative and interesting. I sense that the used elements in the commercial are to some extent strange because the product is very interesting. The aimed group for this commercial is both male and female.

I think that this commercial is alluring to the customers as it presents a tasty cheeseburger. I sense that this commercial is highly active for the recognition of this brand. There are some ethical standards of advertising that a society maintains, and if anything crosses the limits, then it is very probable that the society will reject it. Hence, the ethical standards are incorporated and met by making new and creative ways of advertisement.

According to my realization, advertisement has created an immense effect on the entire fast food companies of American culture. The fast food companies have become drastically successful by selling their fast food products. Every year, these companies pour billions of dollars in advertising their products which makes people unable to resist the convincing advertisements.

 Ch. 10 of Media and Culture  Ch. 11 of Media and Culture  Advertising and Effects on Children  Advertising in the Digital Age  Filling the News Hole: Video News Releases