Unit 5 Getting the message. Warming up + listening + speaking: 1 periods Intensive reading: 2 periods Extensive reading & writing: 1 period Vocabulary.

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Unit 5 Getting the message

Warming up + listening + speaking: 1 periods Intensive reading: 2 periods Extensive reading & writing: 1 period Vocabulary & grammar: 1 period 教学建议：

convey, advertise, consideration, blame, react, annoy, accuse, associate, appeal, frequent, figure, profit, campaign, spokesman, illegal, target, attach, discount, bonus 重点词汇：

Grammar: Review the object complement 可充当宾语补足语的有 名词 副词 形容词 介词短语 不定式 ing 形式 过去分词

利用单元话题使学生 开拓思路，提高运用 语言的能力。

Topic: advertising & advertisement Sub-topics: 1.Forms of ads 2.Techniques in advertising 3.Impacts of ads 4.Attitudes: sense & sensibility

Reading

Pre - reading discussion 1. Where can we usually find ads ? 2. What ’ s your attitude towards ads ? 3. What do you think are some positive and negative impacts of ads ?

Fast Reading Rearrange the following statements according to their sequence in the text. 1.People’s reaction towards ads 2. Positive effects of ads 3. How ads are presented 4. Distinguishing goods ads from bad ones 5. The basic principle of advertising 6. Tricks in bad ads Key:

Which of the following is the basic principle behind ads? A.To provide accurate information and help consumers to find right product at the best price. B. To introduce a brand name to customers and meet their real needs. C. To create a desire in customers’ mind by appealing to their emotions. D. To give consumers love and,happiness and success.

What are the positive effects of ads according to the passage? 1. Spread knowledge and publicize social problems Increase product sales Reduce the cost of products Help consumers choose among the products Introduce new products

What tricks in ads are described in the text? Can you think of some examples in which these tricks are used? 1.Hidden information 2.Exaggeration 3.Bait and switch

Post-reading discussion How can we be rational consumers?

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