Mobile Internet _________________________________ …The New Computing Cycle

Mobile Internet The Mobile Internet refers to accessibility to the Web using mobile devices such as mobile phones. Such access does not require a fixed landline connection or a modem. Unlike fixed Internet there is massive growth and global demand for mobile internet. Mobile Internet offers advantages of accessibility Anywhere, Anytime, Low Learning and Low maintenance. Mobile Internet represents a new computing cycle: Mainframe->Minicomputer->PC->PC Internet->Mobile Internet

Global Trends Toward Mobile Internet Usage  World trends reveal that mobile phone usage is growing more rapidly than any other consumer product and there is high phone penetration. However the 2008 Morgan Stanley Report cited that phones with data connections were less than 20% of the total number of phones.  India, South Africa, Indonesia and Saudi Arabia are experiencing the fastest growth in Mobile internet usage.  In 2007, million mobile phone subscriptions worldwide or approximately 25% include web browsing.

Mobile Internet The humble Mobile Cellphone poised to become the World’s Portal to the internet and key to interpersonal communication

Why Mobile Internet  Handsets become mobile computers  Cheaper/ faster  More mobile content  Mobile users keep phones within 1 meter reach making access 24/7  Large installed base of internet-capable phones with better user experiences and education expected on global and local markets  Consumer IP traffic has surpassed business traffic by 58% (Global IP Traffic)

Mobile Internet a World of Possibilities…  Internet in your pocket – Globally 3 billion persons have access to mobile phone while 1 billion have access to computers – Over 500 Million Mobile internet users worldwide  Advertising Media – Increase in Mobile Marketing partly driven by that fact that Mobile phones are personal yet ubiquitous means of reaching customers

Mobile Internet Pervasive…  Booking Tickets, Reservations and Travel – Travel by its very nature is mobile – Real-time updates and Information on flight delays, gate information and e-tickets – Travel Agents and Airlines increase efficiency through richer contact with a more informed customer, making the entire process more well-oiled – In 2007 IATA advised its members to upgrade its bar-coding system to two- dimensional barcodes which can be scanned from paper tickets or mobile phones – In 2008 Continental Airlines tested a paperless boarding pass system using mobile phones with encrypted barcode – Cambridge University study cited that ‘going mobile’ can save the travel industry more than US $600 million in one year

Mobile Internet Pervasive…  Mobile transactions – Include mobile payments for goods and services E-shop Internet purchases Prepaid cash can be stored on a dedicated chip or e-wallet Utility Bill Payment – Direct payment from Credit card or Bank Account Payments can be managed through a dedicated postpaid account managed by the Provider. E.g. M-Payment Mobile Handsets can be waved at a Retail Outlet, point-of-sale to purchase tickets, pay for transport or make a small purchase – Mobile banking Payments and Balance Transfers Direct Payment from a bank account Stock Price information

Mobile Internet Pervasive  Security – Mobile Internet can be leveraged to offer remote monitoring from security cameras to mobile phones.

Mobile Internet Pervasive…  Music and Videos – Growing interest in online Videos: 300 Million unique visitors to YouTube 3Q 2008

Mobile Internet Pervasive…  Social Networking – Yahoo.com – Youtube.com – Myspace.com – Facebook.com There is a significant shift in internet traffic from search engines to social networking sites

The New Computing Cycle - Mobile Internet and Social Networking  Social Networking are virtual communities where people convene to chat, post pictures and blog.  It is the circles of people you know, including family, friends and acquaintances from your job or community life.  Social Networking via internet allows people to communicate whose path wouldn’t have necessarily crossed because they reside across borders.

Global Trends in Social Networking  Global Traffic rankings have shown that social networking continues to dominate the top 10 ranking for internet traffic  Visitor Growth by Category worldwide shows that Social Networking is experiencing 60% growth and app. 32% penetration when compared with commercial and other categories.  Social networking is changing connectivity – archaic?

Social Networking gains Significant share of Internet Traffic

Mobile Internet - Convenience within your hand

Global Companies Offering Mobile Internet  Vodafone – UK  AT & T  O2 – imode  T-Mobile – Web ‘n’ walk

Local Market Trends  Subscribers by Market Segments: – Mobile – 73.6% – Fixed Line – 15.0% – Cable – 7.4% – Internet – 4.0% As at December 2007 the Mobile market recorded 1,509,776 Subscribers with Mobile Subscribers per 100 citizens.

Market Subscribership

Local Trends  As at December 2007 the Internet market subscribers were 81,721; a 11.5% increase from the previous year.  Penetration rate is 6.2 internet subscribers per 100 inhabitants.

Growth in Internet Subcribership Growing demand for Internet Services + high penetration Mobile Subscribership = New Market Opportunity Mobile Internet

Transforming communications by leveraging emerging technologies to bring creative offerings and meet user demands

Mobile Internet Thank you.