Technology Disrupts Media. Technology has changed the way we: Acquire and process information Voice and debate opinions and beliefs Take civil or economic.

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Presentation transcript:

Technology Disrupts Media

Technology has changed the way we: Acquire and process information Voice and debate opinions and beliefs Take civil or economic action Reach out Connect Negotiate Evaluate Exchange Coordinate Organize Mobilize

Obstacles to Growth Newsprint costs Cost of equipment Skills shortage Underdeveloped markets Distribution infrastructure Political threats

The Game Changer Fibre Optics Cables 2015 – more broadband than electricity

How Google Loon Works

How Google Loon Moves Project Loon balloons travel around 20 km above the Earth’s surface in the stratosphere. Winds in the stratosphere are generally steady and slow-moving at between 5 and 20 mph, and each layer of wind varies in direction and magnitude. Project Loon uses software algorithms to determine where its balloons need to go, then moves each one into a layer of wind blowing in the right direction. By moving with the wind, the balloons can be arranged to form one large communications network.

Youth Dividend 40% of African population below 15 years Digital natives They don’t like newspapers They love their mobile phones Love sharing content

The potential for mobile media in Africa 2 nd largest mobile market in the world

Internet penetration in Sub-Saharan Africa

Online media consumption breakdown

Mobile first The mobile ads industry will generate $136 million in Africa in the largest share (over 40%) will come from sms ads. With over 6 billion global mobile connections, mobile supersedes traditional media like TV, cinema and radio as the world’s largest consumer engagement platform. Africa is a mobile first market. Mobile internet is many African consumers only method of connecting to the world. A key driver for mobile media in Africa will be the mobile internet Across Africa data growth seems to outpace page-view growth. This fact suggests that Africans are browsing large pages and most likely, using richer, more advanced websites Facebook 7 out of 10 countries with highest Facebook on mobile penetration are in Africa. In terms of page views, Facebook is the most viewed site on Opera Mini across the continent Mobile smartphone penetration will continue to drive Mobile Web usage in Africa more so than App usage.

Social Media Platforms Twitter Facebook Google Yelp Foursquare Instagram Tumbler YouTube Pinterest Flipboard Netflix Hulu LinkedIn Mxit etc

How Africa Tweets

Power of Social Media Occupy Movement Arab Spring Anonymous Syrian civil war Negatives Too much information No gate keepers, quality not guaranteed Mischief making Misinformation / Self-correction Social media ghettoes

Implications for traditional media Threat and opportunity Talent inadequacies Social media as source of news Enhanced use of media Rapidly breaking news Commoditized or breaking news will be on social media Commentary, insight, analysis, investigative journalism will survive Business model for media has been disrupted Power in the hands of public for generating and use of content From one to many From many to one

New Business Models Embrace technology Change talent mix Mobi news Metered paywalls Digital subscriptions Data journalism Apps Paid for content * last newspaper in the world?