KENWORTH PLANT TOUR TEAM MEMBERS: JILL RYAN DAN JELLEN SUCHITA KODE CHERYL VIDAMO WINTER 1996
OUTLINE OF PRESENTATION: l CORPORATE ENVIRONMENT l OPERATIONS STRATEGY l INFRASTRUCTURAL ISSUES l STRUCTURAL ISSUES l FUTURE TECHNOLOGY
KENWORTH TRUCKS KENWORTH TRUCKS KW
CORPORATE ENVIRONMENT l CORPORATE MISSION/STRATEGY l COMPANY, COMPETITION & CUSTOMERS l POSITIONING STRATEGY l COMPETITIVE PRIORITIES
CORPORATE MISSION l CUSTOMER SATISFACTION l SUPERIOR QUALITY l PREMIUM VALUE
BUSINESS STRATEGY l HIGHLY DIFFERENTIATED l CUSTOMIZED l LUXURIOUS l EFFICIENCIES l TECHNOLOGICAL SUPERIORITY l OUTSTANDING CUSTOMER SERVICE
COMPANY l DIVERSIFIED MULTINATIONAL l NOTABLE LOCATIONS –CORPORATE - BELLEVUE, WA –ENGINEERING - KIRKLAND, WA –MANUFACTURING - 53,000 TRUCKS (‘94) »KENWORTH TRUCK COMPANY - (2) WA & OH »CANADIAN KENWORTH - QUEBEC (1955) »PACCAR AUSTRALIA PTY. LTD. KENWORTH (69) »KENWORTH MEXICAN (1960)
COMPANY 1994 REVENUE Wholly owned subsidiaries in Canada, Australia, U.K. & Mexico Researching partners for emerging markets (esp. Russia & China)
COMPANY 1994 SALES - $4.5 BILLION *40% of Class 3-8 trucks delivered to leasing industry
COMPETITION (US & CANADA) MARKET SHARE FOR CLASS 8 TRUCKS COMPANY Freightliner Navistar Kenworth Peterbilt Volvo/GM Mac Ford Other 1995 (%) (%) (%)
CUSTOMERS l STRONG CUSTOMER DEMAND l AGING TRUCK FLEET l RENTON - WEST COAST MARKET l TECHNOLOGY REDUCES OPERATING COSTS
POSITIONING l HIGHLY CUSTOMIZED –85,000 PUBLISHED OPTIONS l PREMIUM SEGMENT OF THE MARKET l TARGETING SMALL FLEETS l SUPERIOR PERFORMANCE l 3 HIGHWAY & 2 OFF ROAD TRUCKS
SWOT (STRENGTH, WEAKNESS, OPPORTUNITY & THREATS) l STRENGTH - OPPORTUNITIES l STRENGTH - THREATS l WEAKNESS - OPPORTUNITIES l WEAKNESS - THREATS
OPERATIONS STRATEGY HOW COMPANY OPERATIONS SUPPORT COMPETITIVE PRIORITIES HOW COMPANY OPERATIONS SUPPORT COMPETITIVE PRIORITIES l FLEXIBILITY l DELIVERY SPEED l QUALITY
HOW COMPANY OPERATIONS SUPPORT COMPETITIVE PRIORITIES l FLEXIBILIT Y »Paint System »Custom Premium Trucks »PROSPECTOR »JIT »No Automation, Robotics
HOW COMPANY OPERATIONS SUPPORT COMPETITIVE PRIORITIES l DELIVERY SPEED »JIT Process »Order to Delivery »Actual Assembly »EDI »JIT W/Select Suppliers »Computerized Systems »PROSPECTOR
HOW COMPANY OPERATIONS SUPPORT COMPETITIVE PRIORITIES l QUALITY »Plant Certified ISO9001 (Oct. 1995) »88 Critical Characteristics »Standard Training »Reference Books »Customized Tooling »Paint Facility »Design Testing »Station QC »Receipt Check
INFRASTRUCTURAL ISSUES l WORKFORCE l INVENTORY/PLANNING l MATERIALS MANAGEMENT l SUPPLIERS
WORKFORCE l 550 1ST SHIFT, 350 2ND SHIFT & 3RD SHIFT MAINTENANCE l UNIONS/LOCALS l WORKSTATIONS l DETAILED MANUALS
INVENTORY/PLANNING l GOAL OF 20+ INVENTORY TURNS l FORECAST PLANNING l INVENTORY HOLDS –5 DAY MAXIMUM –1 DAY MINIMUM l SAFETY STOCK FOR QUALITY l TWO BIN SYSTEM
MATERIALS MANAGEMENT l SALES ORDER SHEET l PROSPECTOR SYSTEM l EDI l COMPUTERIZED SYSTEM IN RECEIVING l HAND LABOR (UNIONIZED) l KITTING
SUPPLIERS l PARTNERSHIP WITH MAJOR SUPPLIERS –CAT, CUMMINS, DETROIT DESIEL l JIT WITH SELECT SUPPLIERS l DELIVERY FLEXIBILITY l SUPPLIER HELD INVENTORY l DUNNAGE
STRUCTURAL ISSUES l FACILITIES l CAPACITY l TECHNOLOGY
FACILITIES l RENTON ORIGINAL SITE ( ) l ENVIRONMENTAL REMEDIATION ( PRESENT) –SUPERFUND SITE -WA STATE DEPT. OF ECOLOGY l STATE OF THE ART PLANT REOPENED MAY 1993
CAPACITY l TWO SHIFTS MANUFACTURING & ONE FOR MAINTENANCE l FINAL ASSEMBLY PLANT-KITTING l SMALL WAREHOUSE FACILITIES l ASSEMBLY NEAREST DELIVERY l ASSEMBLY LINE 1.5 FT/MIN AVG l FLEXIBLE WORKFORCE l TWO NW PLANTS
TECHNOLOGY l PROSPECTOR - MATERIAL PROCESS SYSTEM & ENGINEERING DESIGN l STATE OF THE ART PLANT - PAINT EXCELLENCE l EDI AND JIT TRANSITION l COMPUTER SYSTEM OUT OF STOCK & DAMAGE
DOWN THE ROAD l AUTO PAINT ENHANCEMENTS l MATERIAL FLOW IMPROVEMENTS l DUNNAGE REDUCTION l NEW PRODUCT DEVELOPMENT
CONCLUSIONS l SWOT l CUSTOMER DEMANDS VARIANCE l NW CAPACITY ADVANTAGES l PREMIUM STRATEGY