Business strategies: Business strategies to minimize the risk of business failure, plan implementation/control strategies, Case Study 2C11 Business economics.

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Presentation transcript:

Business strategies: Business strategies to minimize the risk of business failure, plan implementation/control strategies, Case Study 2C11 Business economics and entrepreneurship Lesson 2 Assoc. Prof. Aleš Tomek, CTU in Prague

 organizational structure,  financing (owners' equity, foreign capital),  marketing (market analysis, business goals, marketing strategies, advertising),  construction business operations (business identity, business location),  construction business financials (projections, historic analysis, ratios) and more.

Construction Business Plan Template Example of content  Introduction  Business description  Business formation  Directors  Management team  Business goals/mission  Business philosophies/identity  Geographical markets  Vision of the future

 Main objectives  Sales summary  Strategic positioning  Strategic alliances  Licenses  Key advantages  Funds reguired

 The product mix  Sales estimates  Analysis current product mix  Competitive research  Market analysis  Marketing goals & strategies  Pricing policy  Advertising & promotion  Distribution & service  SWOT analysis

 General view  The market position  Income statement historic  Balance sheet historic

 Management and personnel  Staffing  Personnel analysis & expenditures  Administrative organization

 Financial projections and ratios  Sales projections  Investment budget  Expense statement and Cashflow projection  Income statement and Balance sheet forecast  Loan capacity and bondability  The charts and the time table of overall process

 Risk reduction – mitigation  Exit strategy

 Company formation  Choosing a bank  Choosing a location  Choosing a CPA

Process of preparation and realization of Strategic Plan of GBO Contracting, Inc.

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