Ad campaign started in 1988 It started as a parody of the preexistent Duracell BunnyDuracell First Commercial First.

Slides:

Advertisements

Similar presentations

Advertisements Teen Living Purpose of Advertisements  1. Want people to buy the product  2. Give consumers more choices  3. Promote Sales.

Advertisements

By Meghan Ramey. The Mitochondria produces energy. The folds inside the organelle, the cristae is where sugar, and oxygen are combined creating energy.

Kentucky Dept. of Fish and Wildlife Resources Gift Card Program Making Our Products And Services More Convenient.

 Why do we buy so much?  How many cars in your driveway?  How many shirts in your closets?  How much food do you eat each day?  How many electronic.

Ayumi Hamasaki Olivia Irvin. Early Life  Ayumi was raised by her mother and grandmother  She was born in Fukuoka Prefecture, Japan  Born October 2,

MANAGEMENT OF MARKETING PRODUCT BRANDING. LEARNING INTENTIONS/SUCCESS CRITERIA LEARNING INTENTIONS: I understand the power of a brand and how it can contribute.

 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

Product Tiaos—a super scour Group 1 Carine, Gina, Jason, Terry, Thomas, Vivian.

Joe Camel … and the stick that broke the camels back.

Teaching goals 1.Know the history and popularity of the basketball 2.Remember the new words : the Olympics, Canadian, divide basketball, hero 3.Understand.

Marketing in Professional Golf By: Ryan Olli, John Purcell, Wes Purcell, Taylor Bouck.

THE BAT EVENT Alec Wells Per 5. WE WILL TAKE ANY BAT AT THE EVENT AND PROVE THAT OURS IS BETTER THAN ANY OTHER.  We are here to sell you the bat that.

By George Harrison BATTERY POWER. QUESTION 1.What battery is the best value? 2.How much longer lasting are LED flashlights then incandescent flashlights?

Will Kauffman Sara Nienhaus Heather Gray

9.02 International Advertising

ADVERTISEMENTS HOW ARE WE ADVERTISED TO?. ADS ARE ALL AROUND US!

Unit 6 - Promotion.  There are many forms of advertising to fit all kinds of budgets.  A large company such as Procter & Gamble typically spends 25.

Marketing in Today’s World

WW1 Canadian Propaganda. What is Propaganda? Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some.

P1a topic 9 Electrical energy. Learning objectives There is a variety of ways we can produce electricity. Electrical quantities can be measured. Keywords:

Analyzing Advertisements; Authenticity, Creativity, and Corporations

Pre-Intermediate Listening, Speaking and Grammar Anna Bartosik.

Promotional Mix The combination of promotional activities that an organization uses to communicate its message and sell its products. Possible Activities.

Polar Bears At MTV, a New Show That Pushes Deodorant.

Got Advertising that Works. Quick Facts  Started in November of 1993  Milk Sales for the previous 15 years had been going down; and at an increasing.

City Stages What is City Stages?  City Stages was started in 1989 by former Alabama Lieutenant Governor George McMillan  It is a 3 day weekend.

CHAPTER 12 Integrated Marketing Communications M A R K E T I N G Real People, Real Choices Fourth Edition.

Could Costco be a Cost-Con? By Levi, PJ and Noah.

Griffin Marcucci Jake Peters Nikki Sulvetta. The Campaign  “Wear the Pants” Targeting 25- to 49-year-olds On a mission to make khakis cool again Casual.

Advertising Sales Promotion Public Relations Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 13.

MELISSA TANG, SARAH GORTON & KIM PENDERGRASS. COMPANY BACKGROUND Etrade was incorporated in 1996 and went public the same year During 2003, Etrade Group.

McGraw-Hill/Irwin Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved Mkt 340/Principles of Advertising Class 2.

ADS ARE ALL AROUND US!. AD IT UP... Each day you are exposed to over 300 advertisements! How do you remember all those slogans and trademarks??

From the home screen, click on Commercial Lines. This is the home screen for the commercial section. Hold mouse over “Our Appetite”

Product Life Cycle Marketing I.

Adding SubtractingMultiplyingDividingMiscellaneous.

LECTURE 8 International Corporate Advertising

Comparative advertising

Product Advertisement By: Annie Lu. Industrial Good.

Who are they? What did they do?. Campaign Lesson 1 LO: to be able to understand how an issue in the local area can be addressed. What does “campaign”

Agenda for Wednesday Jan 4 th 1.Battery reading page C-34 – C-36 2.Battery Notes 3.Battery Lab (as demo)

Sponsoring Effectively.  Personal sponsoring  Flyers  Newspaper ads Due to the declining newspaper readership… There are many ways to build your group.

Callum Corrigan Unit 30. Electro Energy Tablets and drink Unique selling points (USP) Variety of flavours Revitalising energy drink Different ingredients.

Donald and Doris Fisher: Founders of an American Icon.

Created by Terri Street Copyright, 2000  1,000,0001,000,000  500,000500,000  250,000250,000  125,000125,000  64,00064,000  32,00032,000  16,00016,000.

PowerPoint Commercials Your Name Date Class Period.

3:00. 2:59 2:58 2:57 2:56 2:55 2:54 2:53 2:52.

Communicating with Key Stakeholders Corporate Communication Chapter 8 (1) Dr. Inas A.Hamid 1.

Ethical and Environmental Impact Analysis Presentation Group 6 – String Us Up! Matthew Barton Clifford Risley Patrick Nice Seth George.

Marketing and Advertising Journalism I Mr. Bruno.

Duracell Sponsorship Package Franklin Griffin II James Komorowski Beau Schmitz Eric Theilacker.

Top Fire Protection Services Ottawa available on Dubinskyconstruction

דיני חברות ד"ר ויקטור ח. בוגנים

الاتصالات التسويقية الفصل الثامن عشر.

الاتصالات التسويقية الفصل الثامن عشر ..

Results Summary Results Summary:

Website: Address:- 8 Network Drive, Carrum Downs, Victoria, Id:-

Comparative advertising

STORE MANAGER RESPONSIBILITIES.

YouTubers A YouTuber, also known as a YouTube personality, YouTube celebrity, or YouTube content creator, is a type of internet celebrity and videographer who.

Adding with 9’s.

Adding with 10’s.

Media and Advertising LA9U4L5+6 b

Colgate The challenge What we did The results Plax

Adding ____ + 10.

Similarities Differences

Study the two March Madness store displays in the next slide…what do you notice?

Study the two March Madness store displays in the next slide…what do you notice?

Presentation transcript:

Ad campaign started in 1988 It started as a parody of the preexistent Duracell BunnyDuracell First Commercial First

 Energizer bunny became popular because it was seen as “cool” compared to the Duracell Bunny  Duracell stopped using their bunny on U.S. commercials due to the popularity of the Energizer Bunny  Popular slogan used in many of Energizer commercials, “It Just Keeps Going and Going”  Raised sales 7% in 1992

 Bunny has been in over 115 commercials  Was a corporate sponsor of Star Tours at Disneyland Park  Has had many villains appear in commercials including Darth Vader and Wile E. CoyoteDarth VaderCoyote

o Bunny products including appeal, online store and online game which is similar to Bop It o Bunny is popular but hard to differentiate batteries, the usage of alkaline batteries has been declining so they have been trying to promote lithium batteries o Is still used in commercials today with changes focuscommercials