New Managerial Leadership Competencies: Key Principals of Corporate Culture Andrey Mladentsev Chief Executive Officer
Story of Nizhpharm
Nizhpharm’s Sales
Nizhpharm’s Sales in Russia
Sales Concentration
Alimentary tract and metabolism Market Share = 1,1% Alimentary tract and metabolism Market Share = 1,1% Dermatology Market Share = 8,12% Dermatology Market Share = 8,12% Other ATC classes 2003 Concentration on Target Segments
Our Mission We intend to continuously meet the health needs of our customers with high- quality pharmaceutical products
Corporate culture System of values, rules and believes shared by all personal of the company
Company effectiveness Chief Executive Officer Personal Eagerness for changes Coincidence of interests and goals Objective valuation (KPI’s) Planning Operative decision making
Internal Information System Managements reports –Weekly –Monthly –Quarterly Development of KPI’s and ВSC systems Case Studies Intranet Corporative newspaper
Interests of Stakeholders Common interests and goals Owner Director’s Board Managers Other groups
Search for common interests Permanent communication Inner company brand Corporate culture Outdoor trainings Brainstorms Joint Studies
When interests do not coincide To find common interests To change those whose interests cannot be taken into account
Philosophy of Development Company index Growing leaders Retiring leaders
Strategy of success Unity of goal of the Company with goals of the personnel