Business Workshop Derby City Council Local Sustainable Transport Fund Bid Derby, 29 th November 2011

Introductions Everyone –name and organisation One representative of each organisation (but not DCC officers!) –My organisation’s key transport concern is… –Something positive we’ve already been able to do is… 15 minutes When you’re ready!

Local Sustainable Transport Fund Essential Elements of a Good Bid Beth Hiblin

Local Sustainable Transport Fund For English transport authorities (excl. London) £560m between 211/12 & 2014/5 –Small Projects – up to £5m –Large Projects – up to £50m (with £5m Key Component) –2/3 of authorities could benefit Revenue & capital (63%:37% split) Locally designed solutions Boost sustainable travel & improve travel choices Targeted packages of complementary measures

 Unsuccessful Large Project and Key Component bids DfT invited Derby to bid for Small Project in Tranche 2 Derby’s LSTF Bid

Bid Objectives ESSENTIAL DESIRABLE

Bid Proposals ESSENTIAL DESIRABLE

Bid Package 1 Address People, Place, Purpose Who can change their travel? Where specifically are they going from / to in our city? Why are they travelling? Where do we engage them? How do we engage them? What will motivate them? What will overcome their barriers to change?

Bid Package 2 Must be a package of complementary measures Infrastructure & services Information Skills & confidence Equipment Promote & market Reward and encourage Source: Creating Growth, Cutting Carbon (DfT, 2011)

A strong Derby bid will… Improve local economy / reduce carbon Have other social, economic, environmental, health & safety benefits Deliver this through a package of complementary measures targeted at specific people, place, purpose Be value for money, financially sustainable & deliverable Have as large a local contribution to cost as possible Have as large a contribution from private sector and external organisations as possible Be supported by the community Be designed and delivered in partnership with others

This meeting will… Review your transport concerns & learn about what you are already doing Generate ideas for sustainable transport projects that will help ensure your staff, suppliers and customers can reach you easily and efficiently Find partners who’ll help make the project a reality …ideas & support …match funding …in-kind funding

Questions?

Derby’s bid – The story so far Rachel Harvey 29 November 2011

Developing Derby LSTF Tranche 2 bid Lessons for the second round… Keep it focussed – what are we specifically trying to achieve in Derby? Tell the Derby story. Solution linked to problem Tell DfT exactly what we’re doing – clear objectives and a clear package of measures Needs to be deliverable within the fund period - by March 2015 Look for sustainability of projects beyond fund period Engage!

Developing Derby LSTF Tranche 2 bid how do we enable the delivery of sustainable transport solutions that support Derby’s economic growth while reducing carbon? …..solutions need to be geared to supporting jobs and business through effectively –tackling the problems of congestion –improving the reliability and predictability of journey times –enabling economic investment –enhancing access to employment. bring about changing patterns of travel behaviour and greater use of more sustainable transport modes and so deliver a reduction in carbon and other harmful emissions.

Revised focus for LSTF Tranche 2 Bid: People, Place and Purpose Revised focus Using sustainable transport to support Derby's economy and reduce carbon in areas of employment growth

The People, Place, Purpose The People Getting people to your business: Commuters - employees Business travellers Customers, suppliers and visitors

The People, Place, Purpose The People Consider the increasing workforce Where are they coming from? Can they get there?

The People, Place, Purpose The Place Derby’s areas of economic growth –Existing businesses –New developments –Enterprise Zones

The People, Place, Purpose The Place Looking at the existing businesses and the key areas for growth this is predominantly the city centre and southeast quadrant of the city

The People, Place, Purpose The Place Build upon Derby’s unique strengths Supporting the creation of over jobs businesses

The People, Place, Purpose The Purpose Supporting sustainable access to existing businesses and new development

What’s in it for you? an opportunity to tell us how £5million could be spent on sustainable transport to benefit you as a business and shape the bid a forum to raise your transport issues a chance to identify ways for your business to save money and make efficiencies through addressing travel behaviour an opportunity to share your ideas for resolving these issues benefit from joint working where problems and solutions are shared by a number of organisations help ensure we receive essential investment for Derby through partnership working

Other opportunities Regional Growth Fund award Growing Places Fund Enterprise Zone possibilities Work already happening that we can build on -businesses with travel plans -businesses with sustainable travel aspirations that we can help to deliver -shuttle buses -ticketing deals and investment by bus operators -the increasing popularity of cycling and experience gained through Cycle Derby

‘Millstones’ and ‘lifebelts’: Understanding how to change travel behaviour Ian Taylor

(Potential) sustainable traveller Habit: ‘I always drive’ Social norms: ‘All the other parents drive their children to school’ Subjective impression: ‘Mental map’ of town doesn’t include good cycle routes Objective reality: Poor quality cycle routes, busy roads, nowhere to park bikes ‘Millstones’ that prevent sustainable travel

Actual sustainable traveller Break habit: give a reason to try something new eg family Cycle Activity Days Change the social norm: eg After-School Cycle Clubs; Bikeability cycle training Give information / ideas: Extend ‘mental map’ to include good cycle routes Objective experience: Build good cycle routes, provide cycle parking at schools ‘Lifebelts’ to support sustainable travel

Designing interventions to change travel behaviour Identify appropriate target groups: –Commuters –Business travellers –Customers, Suppliers & Visitors Develop our knowledge of them Understand ‘millstones’: specific barriers to change for our target population –Habit –Social norms –Subjective reality –Objective reality Create ‘lifebelts’ or interventions to tackle all the barriers to change

Understanding our target population How many people in our target population? Where are they travelling to and from? How far are they travelling? What do we know about these people? –attitude to bus travel / cycling –age, gender –income level Where can we best make contact with them? Who are they influenced by (friends / family / peer group / ‘people like me’)

Break-out: Millstones One target audience per table: –Commuters –Business travellers –Visitors, customers, suppliers 30 minutes Brainstorm the ‘millstones’ that prevent sustainable travel for this audience Hone it down to the top 12 COFFEE Will switch to thinking about ‘lifebelts’

Break-out: Lifebelts One new target audience per table 30 minutes Look at the 12 ‘millstones’ already identified Suggest at least 12 ‘lifebelts’ Use GREEN post-its Use PINK post-it notes if your organisation could help with this ‘lifebelt’ - Name & organisation required! 10 minutes Review all three audiences (add more PINK?) Vote for most important ‘lifebelts’

Next Steps Feedback questionnaire and further comments How ideas generated will be used Further consultation / engagement with businesses Deadline for Tranche 2 Bids 24 Feb 2012 Decision expected by May 2012