Margaret Manson Chief Inspirator | InnoFuture www.innofuture.com.au.

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Presentation transcript:

Margaret Manson Chief Inspirator | InnoFuture

How Would You Rate Your Innovation Journey To Date?

2014 Most Innovative Countries - Forbes

Business Success: Innovation + Marketing What? How? What? How? The War for Relevance

Three Things: #1 SEE the Bigger Picture #2 DISCOVER Possibilities #3 KNOW how to get STARTED!

German Mittelstand & The Hidden Champions

Mittelstand – Hidden Champions Drivers of Competitive Advantage Market Strengths: Customer contact: 87% 25-50% Employees vs 5-10% in Large Coy) Image: 84% Advertising: 36%

1. Extremely Ambitious Goals 2. Narrow Focus 3. Deep Expertise 4. Globalization 5. Innovation Culture 6. People & Leaders Culture. Mittelstand - Hidden Champions How do they do it?

Culture is Everything Common Purpose Language Heroes & Leaders RitualsSymbols

Re - Imagineering Our Future…

Mission – True North 1. Key Market 2. Your Market Contribution 3. Differentiation

McDonalds’ Mission: "To provide the fast food customer with food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.“

McDonalds: Mission A Clear Roadmap? 1. Key Market - the fast food customer world-wide 2. Contribution - tasty and reasonably-priced food prepared in a high-quality manner 3. Differentiation - delivered consistently, in a low- key décor and friendly atmosphere (world-wide)

NOT ENOUGH Competitive Advantage WARNING:

Agility to Adapt!

Simple Decision Framework Right decisions At ALL levels - Faster. Freedom within Framework. Non-Negotiable Principles System

“Will this Action support our Non-Negotiable Principles?” Simplicity One Rule TEST:

In Practice: Southwest Airlines: “Will adding Chicken Caesar Salad help us BE THE LOW-FARE AIRLINE in our markets?”

NNP – Activity Map: SE Airlines

Takeaway. 1. Inspire the universe: VISION 2. Calibrate your MISSION 3. FOCUS Innovation 4. Unleash AGILITY with a Decision-Making System 5. Build CULTURE that attracts! To Win more often!

The Pay-off: 1. Truly Competitive Brand 2. More Profitable Sales 3. Effective Innovation 4. Business RELEVANCE.

REQUEST PRESENTATION & CONTACT US: www. innofuture. com.au Take a Lead! Waiting is NOT an option.