Growing the Game through Cross Cultural Dexterity Preview Annual Meeting March 15, 2014

I NTRODUCTION – F OUNDATIONS OF D IVERSITY AND I NCLUSION The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices 2

Objectives The Why The Business Case for Diversity & Inclusion and the Importance of Cross Cultural Dexterity 3 The What Developing Cross Cultural Dexterity The How Applying Cross Cultural Dexterity in the Sections

Opening Exercise 4

The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices The Mix – Visible and Invisible Diversity Features Visible Features – 10% Physical attributes Gender Race Age Ethnicity Invisible Features – 90% Physical Skills/ Qualities Culture Marital Status Sexual Orientation Military Experience Geographic Location Education Marital status of parents Job History Level in Organization Personality Beliefs Values Socio-economic status Style of thinking Communication Style Religion 5

USTA Diversity Definition Diversity is the collective mixture of our human and organizational assets characterized by our similarities and differences. Inclusion is leveraging the power of diversity in a respectful environment that encourages all to participate and contribute to further the USTA mission. 6

The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices 7

T HE W HY : A RTICULATING THE B USINESS C ASE The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices 8

The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices The Foundational Model The Business Case for Sustainable Diversity & Inclusion Who Does the Work Marketplace Business Case Impact on products and services Operations Business Case Impact on internal systems and processes What We Sell How We Run the Business Talent Business Case Impact on talent (engagement, retention, advancement, etc.) 9

Imagination, Breaking with Convention 10 and Under Tennis allows kids to rally and play tennis shortly after picking up a racquet for the first time. And for the first time, kids can fall in love with tennis right away – a love that can last a lifetime! The Right Sized Gear for All Ages 10 It’s not just the rules or techniques…there’s more

Does the Future of Tennis Hinge on Diversity & Inclusion? Discuss: The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices 11

The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices USTA’s Mission The MISSION of the USTA is simple and clear: “To promote and develop the growth of tennis” 12 Managing diversity and inclusion effectively is critical to achieving the mission of the organization and is an integral part of the success of the USTA’s other top-level strategic priorities.

Tough Issues / Hard Questions 13 Many tennis organizations’ professional staff and volunteers do not reflect the changing demographic. 40% of kids under 10 are African American, Latino, Asian, Native American. To execute 10-and-under imperative, it must be at its core about diversity. Not a market segment; it is the market.

Our responsibility as the National Governing Body for the sport obligates us to identify and lead in removing barriers to allow us to be inclusive so that tennis reflects all of America. Diversity and Inclusion: The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices 14 Winning the Game Strategy for USTA Diversity allows us to touch "All of America" and Inclusion allows "All of America" to touch us.

How do we grow the game? 16

To… Cross Cultural Dexterity From… Tolerance and Sensitivity 17 ©2012 Diversity Best Practices

The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices Cross Cultural Dexterity 18 The ability to differentiate, embrace and leverage differences in order to: 1.Seize opportunities 2.Make decisions 3.Resolve conflicts

T HE H OW : D EVELOPING C ROSS C ULTURAL D EXTERITY

Team Effectiveness Study Reference: Adler, N. J. International Dimensions of Organizational Behavior. 4th ed. Cincinnati, OH: South-Western, Effectiveness in creative tasks Monocultural Teams Multicultural Teams Multicultural Teams Less More c. Milton J.Bennett, 2008 Average Performance WHEN MINIMIZED, IGNORED OR SUPPRESSED… WHEN EMBRACED & MANAGED WELL… 20

The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices Unconscious Bias 21 Can create exclusion & misinterpretation Build commitment to uncovering & understanding

The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices Urban, Suburban, Rural U RBAN (C ITY ) U RBAN (C ITY ) S UBURBAN (S MALL T OWN ) S UBURBAN (S MALL T OWN ) R URAL (C OUNTRYSIDE ) R URAL (C OUNTRYSIDE )

Seven Dimensions of Culture Adapted from Charles Hampden-Turner and Fons Trompenaars Rules Based Situation Based Project Based Relationship Based Accomplishment Based Title Based Self Based Group Based Don’t’ Show Emotions Based Show Emotion Based Clock Oriented Based Event Oriented Based Dominance Based Fate Based FAIRNESS GETTING THINGS DONE STATUS WORKING WITH OTHERS EMOTIONS TIME MANAGING THE ENVIRONMENT 23

T HE H OW : A PPLYING CROSS CULTURAL DEXTERITY IN THE USTA S ECTIONS The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices 24

The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices The Business Elements for SUSTAINABLE Diversity & Inclusion How Do We Leverage Talent Market Operations Where Are Our Opportunities How Do We Reach Efficiently & Effectively Talent 25

The Preeminent Organization for Diversity Thought Leaders ©2013 Diversity Best Practices Process for Action Planning Select a Market & Answer these Questions 1.What are the potential gaps between our culture & values and those of our target market? Tool: Seven Dimensions of Culture 2.How might we become more familiar with this market? 3.How could we begin to close the gap?

Objectives Revisited The Why The Business Case for Diversity & Inclusion and the Importance of Cross Cultural Dexterity 27 The What Developing Cross Cultural Dexterity The How Applying Cross Cultural Dexterity in the Sections

¡Gracias!